Senior Programmatic Analyst

Publicis Groupe

. Lead the development and implementation of programmatic media buying and direct-to-publisher strategies using analytical and data-driven decisions .

Posted 11/2/2026full-timeBogota • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in programmatic media buying and direct-to-publisher strategies, with a strong focus on client relationship management and campaign optimization. Proficient in utilizing programmatic DSP platforms and analytical tools to drive results and enhance client objectives.

Highest-signal resume keywords

Advanced Expertise In Programmatic DSP PlatformsIn-Depth Knowledge Of Programmatic PlatformsStrong Communication SkillsIntermediate Excel KnowledgeStrong Knowledge Of Ad Serving Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media BuyingCampaign ExecutionClient Relationship ManagementAnalytical SkillsDigital Branding TrainingMedia PlanningMedia BuyingBidding Management ToolsOptimization StrategiesAttention To Detail

Soft Skills

Results-Oriented SkillsTeamworkClient Orientation

Tools & Technologies

DV360TTDYahooVerizonXandrAmazonData StudioSupermetricsPower BIGCM

Industry Keywords

Programmatic Best PracticesDigital Media TrainingAd Serving ToolsVerification ToolsPerformance Campaigns

About the role

Key responsibilities & impact

Lead the development and implementation of programmatic media buying and direct-to-publisher strategies using analytical and data-driven decisions
Lead campaign execution, including planning, documentation, asset handling, and gathering or providing launch requirements
Coordinate with publishers to set up and manage deals
Identify client growth opportunities and take action to realize them
Assist with programmatic and digital media training sessions
Oversee the development, rollout, and adherence to programmatic best practices
Prepare, train, and certify yourself for career development within PGD
Develop, improve, and maintain client relationships through exceptional client service
Provide recommendations and optimization strategies aligned with client objectives
Manage campaign optimizations and the QA process

Requirements

What you’ll need

Advanced expertise in two or more programmatic DSP platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, or Amobee
Strong communication skills
Results-oriented skills
Attention to detail
Analytical skills
Previous training in digital branding or performance campaigns
In-depth knowledge of programmatic platforms and the overall media landscape
Intermediate Excel knowledge
Strong teamwork and client orientation skills
Intermediate knowledge of reporting tools such as Data Studio, Supermetrics, Power BI, and Datorama
Strong knowledge of ad serving tools such as GCM and Sizmek
Strong knowledge of verification tools such as IAS, MOAT, and DoubleVerify
Preferred: strong knowledge in media planning, media buying, creative strategy, bidding management tools such as Marin, Kenshoo, or 4C, and paid social media platforms