Senior Vice President, Creator Management

Publicis Groupe

. Define and execute the long-term vision for Creator Management across Influential .

Posted 11/2/2026full-timeNew York City • New York • United StatesSenior💰 $180,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in influencer marketing and creator partnerships, with a strong focus on operational excellence, strategic planning, and team leadership. Proven ability to drive measurable outcomes and foster collaboration across cross-functional teams in a fast-paced environment.

Highest-signal resume keywords

Influencer Marketing ExpertiseCreator Operations LeadershipStrategic Partnership DevelopmentExecutive Communication SkillsTeam Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator MarketingContracting StructuresContent WorkflowsBusiness PlanningOperational ExcellenceKPI DevelopmentRevenue ForecastingProcess ImprovementAnalytical SkillsChange Management

Soft Skills

Stakeholder ManagementCollaborationMentoringAccountabilityInnovation

Tools & Technologies

Creator Technology PlatformsSocial Analytics ToolsCreator Intelligence Solutions

Certifications & Qualifications

MBA

Industry Keywords

Creator PartnershipsTalent ManagementDigital MediaSocial Media MarketingInfluencer EconomicsAgency ExperienceEnterprise-Level MarketingFortune 500 BrandsExecutive SponsorshipCampaign Execution

About the role

Key responsibilities & impact

Define and execute the long-term vision for Creator Management across Influential
Establish organizational goals, KPIs, operating frameworks, and workforce planning strategies
Serve as executive sponsor for creator operations, talent partnerships, and creator innovation initiatives
Drive organizational scalability while maintaining operational excellence and quality standards
Partner with executive leadership on annual planning, revenue forecasting, resource allocation, and business growth initiatives
Oversee end-to-end creator campaign execution across all client portfolios and verticals
Lead creator sourcing, vetting, negotiation, contracting, content development, and delivery operations
Develop scalable processes to improve efficiency, speed-to-market, quality control, and creator satisfaction
Drive adoption of emerging tools, AI, automation, and technology to enhance creator operations
Build and maintain executive-level relationships with creators, talent agencies, management firms, and industry partners
Represent Influential at industry events, conferences, and executive client meetings
Identify strategic partnership opportunities and develop creator partnership frameworks
Support business development, RFPs, RFIs, and new business pitches
Act as executive escalation point for complex creator, campaign, or client issues
Ensure creator strategies drive measurable outcomes, client satisfaction, and profitable growth
Lead and mentor VPs, Directors, Managers, and Creator Management professionals
Foster accountability, innovation, collaboration, and continuous learning
Develop leadership succession plans and career growth frameworks
Partner with Client Management, Creative, Strategy & Analytics, Performance Media, Commercial Operations, Legal, and Finance
Lead cross-functional planning for major campaigns and enterprise initiatives
Champion organizational best practices and operational consistency

Requirements

What you’ll need

12+ years of experience within influencer marketing, creator partnerships, talent management, social media marketing, digital media, or related fields
7+ years of progressive people leadership experience managing large-scale, high-performing teams
Demonstrated experience leading creator operations at an influencer marketing agency, creator economy platform, talent agency, media company, or similar organization
Deep understanding of creator marketing, influencer economics, contracting structures, content workflows, and platform ecosystems
Extensive industry network including creators, managers, agents, entertainment partners, and brand stakeholders
Proven ability to lead organizational change and build scalable processes in a fast-growing environment
Strong analytical, operational, financial, and business planning capabilities
Exceptional executive communication and stakeholder management skills
Preferred: experience overseeing teams of 30+ professionals across multiple organizational layers
Preferred: experience supporting Fortune 500 brands and enterprise-level marketing organizations
Preferred: familiarity with creator technology platforms, social analytics tools, and creator intelligence solutions
Preferred: experience working within agency holding companies or large marketing organizations
Preferred: MBA or equivalent advanced professional experience
Ability to handle sensitive, mature, controversial, or potentially offensive content professionally and according to company guidance and escalation procedures

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Paid time off
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Inclusive benefit programs and policies
Accommodation or assistance during application or onboarding process