Senior Vice President, Creator Strategy & Relationships

Publicis Groupe

. Lead and manage Influential’s Creator Strategy & Partnerships team of approximately 13 professionals .

Posted 11/2/2026full-timeNew York City • New York • United StatesSenior💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in creator and talent strategy, including talent identification, sourcing, evaluation, negotiations, and partnership development. Proven ability to lead high-performing teams and manage complex talent partnerships while driving incremental revenue through innovative ideas and strong relationships within the talent representation community.

Highest-signal resume keywords

Creator Marketing ExpertiseTalent Partnerships ManagementNegotiation StrategyTeam LeadershipClient Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Talent IdentificationTalent EvaluationPartnership DevelopmentNegotiationTalent ValuationRevenue GenerationCultural InsightsAudience DynamicsContent FormatsUsage Rights

Soft Skills

Influencing SkillsOperational DisciplineCollaboration

Industry Keywords

Influencer MarketingEntertainmentMediaTalent RepresentationCreator EcosystemCultural TrendsHigh-Stakes Client EngagementsStrategic PartnershipsTalent Agency RelationshipsIncremental Revenue Opportunities

About the role

Key responsibilities & impact

Lead and manage Influential’s Creator Strategy & Partnerships team of approximately 13 professionals
Establish priorities, responsibilities, processes, and performance expectations across the function
Own the company’s approach to talent sourcing, strategy, recommendations, and partnerships across pre-sale and post-sale client engagements
Oversee strategic proxy lists and talent recommendations aligned with client objectives, audience strategy, cultural relevance, budget, and campaign goals
Serve as senior talent lead in high-stakes new business pitches and client presentations
Lead the post-sale talent recommendation function and oversee creator recommendations presented to clients
Partner with strategy, sales, account, creative, media, and campaign teams throughout the client lifecycle
Lead negotiations for high-profile, celebrity, and complex talent opportunities
Advise on pricing, valuation, usage, exclusivity, deliverables, and deal structure
Provide commercial leadership on talent pricing and negotiation strategy
Build and maintain relationships with talent agencies, management companies, agents, managers, and strategic partners
Oversee the talent agency partner strategy
Develop proactive talent-led ideas and partnership opportunities to generate incremental revenue and deepen client relationships
Identify emerging creators, cultural voices, talent trends, and partnership models
Establish scalable processes, tools, and governance frameworks for the talent function
Develop and mentor talent across the Creator Strategy & Partnerships organization
Act as a senior internal authority on the creator and talent marketplace

Requirements

What you’ll need

10+ years of experience across creator marketing, talent partnerships, talent representation, influencer marketing, entertainment, media, or related fields
Significant experience leading and developing high-performing teams
Ability to manage a function of approximately 13 professionals across multiple levels and responsibilities
Deep expertise in creator and talent strategy, including talent identification, sourcing, evaluation, recommendations, negotiations, and partnership development
Demonstrated success leading high-stakes client presentations and new business pitches
Extensive experience negotiating complex, high-value talent and celebrity partnerships
Deep, established relationships across the talent representation community, including agencies, management firms, agents, and managers
Strong commercial acumen covering talent valuation, partnership economics, negotiation strategy, and revenue opportunities
Proven ability to develop proactive ideas and opportunities that translate talent and cultural insights into incremental client revenue
Strong understanding of the creator ecosystem, social platforms, audience dynamics, cultural trends, content formats, usage rights, exclusivity, and evolving talent economics
Ability to influence executive-level clients, internal stakeholders, and external partners in high-pressure environments
Exceptional operational discipline managing multiple teams, clients, pitches, negotiations, and workstreams simultaneously
Ability to collaborate across sales, strategy, creative, media, account management, legal, and campaign execution teams

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Bonus or incentive compensation eligibility
Confidentiality according to EEO guidelines
Inclusive benefit programs and policies
Temporary employee medical plan eligibility once criteria are met