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Social Analyst
Publicis Groupe. Set up social campaigns on each required platform according to agency and advertiser guidelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in managing budgets and performance metrics across various social media platforms.
Highest-signal resume keywords
Social Media Campaign ManagementCampaign OptimizationAnalytical SkillsBudget ManagementCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media OptimizationCampaign Performance AnalysisExcel ProficiencyCommunity ManagementMedia PlanningMedia BuyingCreative Strategy
Soft Skills
Attention To DetailResults-OrientedGood Communication Skills
Tools & Technologies
GCMSizmekMarinKenshoo4CIASMOAT
Industry Keywords
MetaTwitter AdsLinkedIn AdsSnapchat AdsPinterest AdsTikTok For Business
About the role
Key responsibilities & impact- Set up social campaigns on each required platform according to agency and advertiser guidelines
- Run weekly status calls with internal stakeholders, providing performance and pacing strategies
- Monitor campaign health and continuously optimize campaigns to meet objectives
- Manage campaign budgets, website conversions, bids, and ad creative based on performance history and client objectives
- Ensure the quality of deliverables and campaign setup within social media platforms
- Proactively suggest improvements and troubleshoot issues
- Maintain daily communication with client campaign managers
- Promptly report operational issues
Requirements
What you’ll need- Intermediate social media campaign management and optimization knowledge
- Good communication skills
- Results-oriented skills
- Attention to detail
- Analytical skills
- Technical savvy, specifically skilled in a digital vertical
- Strong knowledge of at least one social media platform
- Good understanding of the overall media landscape, including Meta, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, and TikTok for Business
- Intermediate Excel knowledge
- Good to have: strong knowledge in community management, media planning, media buying, or creative strategy
- Familiarity with ad serving tools such as GCM and Sizmek
- Familiarity with bidding management tools such as Marin, Kenshoo, and 4C
- Familiarity with verification tools such as IAS and MOAT