Social Analyst

Publicis Groupe

. Work directly with agencies to monitor and optimize social media campaigns for global clients and their business KPIs .

Posted 11/2/2026full-timeBogota • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced expertise in social media platforms and analytics, with a strong focus on client relationship management and campaign optimization. Capable of providing strategic recommendations and training to enhance team performance and client outcomes.

Highest-signal resume keywords

Advanced Expertise In Social PlatformsClient Relationship ManagementSocial Media Campaign OptimizationAnalytical SkillsExperience With Ad Serving Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media Best PracticesDigital Branding TrainingCommunity ManagementMedia PlanningMedia BuyingCreative StrategyIntermediate Excel KnowledgeKnowledge Of SEMBidding Management ToolsVerification Tools

Soft Skills

Strong Communication SkillsResult-Oriented SkillsAttention To DetailStrong Teamwork SkillsClient-Orientation Skills

Tools & Technologies

SprinklrGCMSizmekMarinKenshoo4CIASMOAT

Industry Keywords

Social Media CampaignsDigital MediaPerformance CampaignsMedia Landscape

About the role

Key responsibilities & impact

Work directly with agencies to monitor and optimize social media campaigns for global clients and their business KPIs
Proactively identify client growth opportunities and take action to realize them
Assist in Social and Digital Media training sessions
Oversee the development, rollout, and adherence to social media best practices
Prepare, train, and certify yourself to advance your career path within PGD while completing daily tasks
Develop, improve, and maintain client relationships through exceptional client service
Provide clients with recommendations and optimization strategies aligned with their objectives
Guide team members in improving their technical goals

Requirements

What you’ll need

Advanced expertise in two or more social platforms such as Facebook, Twitter, Snapchat, Pinterest, TikTok, LinkedIn, Reddit, or Sprinklr
Strong communication skills
Result-oriented skills
Attention to detail
Analytical skills
Previous training in digital branding or performance campaigns
In-depth knowledge of social platforms and the overall media landscape
Intermediate Excel knowledge
Strong teamwork and client-orientation skills
Knowledge of SEM is a plus
Strong knowledge in one or two of: Community Management, Media Planning, Media Buying, Creative Strategy
Experience with ad serving tools such as GCM and Sizmek
Experience with bidding management tools such as Marin, Kenshoo, and 4C
Experience with verification tools such as IAS and MOAT