Social Media Strategist

Publicis Groupe

. Manage the day-to-day operational success of paid social campaign activations across the US automotive client .

Posted 11/2/2026full-timeEl Segundo • California • United StatesMid-LevelSenior💰 $60,800 - $89,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social media campaigns across multiple platforms, with a strong focus on strategic recommendations, budget management, and performance analytics. Proven ability to collaborate effectively with clients and internal teams to achieve campaign objectives and optimize advertising spend.

Highest-signal resume keywords

Paid Social Advertising ExperienceProficiency With Meta, Reddit, X, Pinterest, TikTok, LinkedIn, And SnapchatBusiness Manager And Ad Manager ProficiencyFacebook Blueprint Media Buying CertificationStrong Project Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign TrackingBudget ManagementAd PlacementPixel CreationAdvanced ReportingTargeting StrategiesCampaign OptimizationAnalyticsMedia DeliveryEngagement Measurement

Soft Skills

Strong Analytical SkillsInterpersonal CommunicationWritten CommunicationVerbal CommunicationOrganizational Skills

Tools & Technologies

SprinklrAdobe AnalyticsAsanaGoogle WorkspaceMonday.com

Certifications & Qualifications

Facebook Blueprint Media Buying Certification

Industry Keywords

AutomotiveRetailSocial Media TrendsCampaign ExecutionClient Management

About the role

Key responsibilities & impact

Manage the day-to-day operational success of paid social campaign activations across the US automotive client
Act as the primary day-to-day client contact and Most Trusted Advisor
Support client business needs and meet monthly objectives and benchmarks
Collaborate with planning and operations teams to ensure seamless campaign execution
Develop strategic paid social media recommendations covering platform selection, implementation details, success measurement, and timelines
Place advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat
Use advanced targeting strategies including custom audiences, third-party data, exclusion lists, and lookalike audiences
Optimize campaign buys to spend budgets effectively each month
Develop in-depth campaign reports with the analytics team covering media delivery, engagement, creative, website traffic, attribution, and key learnings
Perform other duties as assigned

Requirements

What you’ll need

3+ years of professional experience, including a minimum of 2 years of experience with paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat
Technical understanding of each network's advertising capabilities
Proficiency with Business Manager and Ad Manager dashboards for all core platforms
Experience with ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Experience handling large media budgets and developing insights based on campaign results
Strong project management and organizational skills
Ability to manage multiple projects and campaigns simultaneously
Experience with campaign tracking and efficiency tools such as Sprinklr, Adobe Analytics, Asana, Google Workspace, and Monday.com
Facebook Blueprint Media Buying Certification strongly preferred
Passion for social media and staying current with social media trends, capabilities, and platforms
Strong analytical and deductive skills
Strong interpersonal, written, and verbal communication skills
Experience with retail and/or automotive strongly preferred

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Paid time off