Strategy & Analytics Specialist

Publicis Groupe

. Develop campaign strategies grounded in insights and aligned with client KPIs .

Posted 11/2/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $66,120 - $87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing data-driven campaign strategies that align with client KPIs, utilizing audience research tools and social listening insights. Proven ability to collaborate effectively across teams and present actionable insights that drive campaign performance.

Highest-signal resume keywords

Audience Research Tools ExpertiseInfluencer Marketing ExperienceSocial Listening Tools ProficiencyData Analysis and InterpretationStrong Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Strategy DevelopmentAudience SegmentationQuantitative Survey AnalysisBoolean Query ConstructionPerformance Data Analysis

Soft Skills

Analytical RigorCreative CuriosityCollaborative MindsetSelf-Starter AttitudeSolutions-First Approach

Tools & Technologies

GWINetbaseDemographics ProBrandwatchInfegyMicrosoft OfficeGoogle Suite

Industry Keywords

Influencer PlatformsSocial TrendsCampaign BenchmarkingDigital TrendsCultural Insights

About the role

Key responsibilities & impact

Develop campaign strategies grounded in insights and aligned with client KPIs
Shape campaign strategy using behavioral insights, platform dynamics, and performance data
Identify trends and opportunities through social listening, platform analytics, audience segmentation, and campaign benchmarking
Collaborate with Creative and Creator teams to develop insight-led narratives and content frameworks
Collaborate with internal teams to execute strategic plans
Interpret campaign data and deliver actionable insights, optimizations, and recommendations
Help lead post-campaign recaps and translate results into clear, compelling client stories
Use GWI, Netbase, Demographics Pro, and survey platforms to inform audience segmentation and campaign strategies
Improve planning processes, elevate creative briefs, and integrate data storytelling throughout campaigns
Stay current on digital trends, platform innovations, and cultural insights to inform client strategy

Requirements

What you’ll need

3+ years of experience in media, strategy, or influencer marketing
Forward-thinking with analytical rigor and creative curiosity
Strong working knowledge of influencer platforms and social trends
Proven ability to present ideas and insights with clarity and impact
Excellent communication skills and a collaborative, solutions-first mindset
Self-starter who thrives in fast-paced, collaborative environments
Comfortable working in cross-functional conversations and managing multiple projects simultaneously
Strong proficiency in Microsoft Office/Google Suite
Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial
Experience constructing Boolean queries
Experience using social listening tools such as Netbase, Brandwatch, and Infegy
Experience analyzing mentions, sentiment, consumer cohorts, and trends
Experience with survey design and quantitative survey analysis for audience segmentation and insights

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Paid time off
Inclusive benefit programs and policies
Accommodation or assistance with the application or onboarding process