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VP, Media – Cross-Channel Investment
Publicis Groupe. Lead integrated investment strategy across U.S.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading integrated investment strategies across U.S. and international markets, with a strong focus on cross-channel fluency and senior-client leadership. Capable of translating complex market trends into actionable investment strategies while fostering collaboration and accountability among diverse teams.
Highest-signal resume keywords
12+ Years Media Investment Experience5+ Years Senior Team LeadershipCross-Channel FluencyExceptional Executive Communication SkillsStrong Commercial Judgment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Investment StrategyMedia Investment StewardshipBudget ManagementCross-Market Complexity ManagementData-Driven Decision Making
Soft Skills
Strategic ThinkingCollaborationCoachingInfluenceAccountability
Tools & Technologies
Media SystemsBuying MethodsContract Operations
Industry Keywords
Digital ChannelsTraditional ChannelsMarket PrioritiesPerformance OptimizationEmerging Media Opportunities
About the role
Key responsibilities & impact- Lead integrated investment strategy across U.S. and international markets
- Align channel recommendations to a unified business and media investment approach
- Serve as senior cross-channel investment leader connecting planning, activation, optimization, and measurement
- Guide cross-channel investment decisions involving budgets, audiences, market priorities, performance, and emerging opportunities
- Partner with channel specialists to strengthen overall investment strategy while preserving channel ownership and subject-matter expertise
- Act as primary investment advisor to clients
- Translate complexity into clear, actionable recommendations and decision-oriented narratives
- Establish standards for investment quality, budget stewardship, audience alignment, and cross-market consistency
- Ensure strategic rigor and executional readiness across workstreams
- Lead resolution of cross-channel and cross-market challenges
- Mitigate risks and drive alignment across teams and stakeholders
- Foster strategic thinking, collaboration, and continuous improvement through influence, coaching, and shared accountability
- Champion testing, learning agendas, and emerging media opportunities
- Translate marketplace trends into actionable investment strategies and future growth opportunities
Requirements
What you’ll need- 12+ years of progressive agency-side media investment experience across digital and traditional channels
- 5+ years of senior team leadership experience, including guiding experienced specialists through influence and establishing accountability across matrixed teams
- Experience working across U.S. and international media plans
- Ability to balance enterprise consistency and local-market requirements
- Strong cross-channel fluency
- Judgment to integrate specialists without needing to be the deepest practitioner in every channel
- Demonstrated experience stewarding significant media investments
- Experience managing cross-market complexity and guiding decisions with clear business rationale
- Exceptional senior-client leadership, facilitation, presentation, and executive communication skills
- Working knowledge of media systems, buying methods, contract operations, governance, and upstream and downstream impacts of investment decisions
- Strong commercial judgment, curiosity, organization, accountability, and composure in a fast-moving environment with multiple markets and stakeholders
Benefits
Comp & perks- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs
- Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
- Medical coverage
- Dental coverage
- Vision coverage
- Disability coverage
- 401k