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Senior Manager, Social Media Management
Pulse Advertising. Own TikTok-first content strategies for key global brand accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in TikTok-first content strategies, managing multi-brand social media accounts, and translating analytics into actionable insights. Proficient in adapting global content frameworks for regional markets while mentoring team members and leading client relationships.
Highest-signal resume keywords
5+ Years Social Media Management ExperienceTikTok Content Strategy DevelopmentFluency in German and EnglishExperience with Social Analytics PlatformsCreative Campaign Conceptualization
ATS Keywords
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Hard Skills
Social Media ManagementContent Planning and ExecutionAnalytics TranslationCampaign Idea ConceptualizationMulti-Brand Account Management
Soft Skills
Client Relationship ManagementMentoring Team MembersStakeholder Influence
Tools & Technologies
CanvaVideo Editing ToolsSocial Analytics PlatformsAI Tooling
Industry Keywords
Consumer GoodsHome AppliancesLifestyle HardwareDACH MarketPlatform-Native Content
About the role
Key responsibilities & impact- Own TikTok-first content strategies for key global brand accounts
- Define platform-native formats, content pillars, and creative direction
- Lead content planning and execution across TikTok, Reels, Stories, and complementary formats
- Manage social media across multiple brands within a single parent account
- Adapt global content frameworks for regional markets, with a focus on DACH
- Act as a senior client partner from briefing through delivery
- Shape agendas and challenge briefs that do not align with platform or audience reality
- Track, synthesise, and present performance data
- Translate analytics into client-ready insights and actionable recommendations
- Mentor junior and mid-level team members
- Contribute to pitches and new business proposals
Requirements
What you’ll need- 5+ years of hands-on experience in social media management with a clear TikTok focus
- Proven results across global or multi-market brand accounts, ideally in consumer goods, home appliances, or lifestyle hardware
- Knowledge of TikTok trend cycles, FYP mechanics, algorithm behaviour, and platform-native content
- Experience operating within multi-brand account structures and global-to-local content models
- Ability to manage competing brand identities across markets
- Hands-on creative ability to concept campaign ideas and translate them into platform-native formats
- Experience with Canva, video editing tools, social analytics platforms, and AI tooling
- Confidence leading senior client relationships, explaining platform logic, managing expectations, and influencing stakeholder decisions
- Fluency in both German and English
Benefits
Comp & perks- Work abroad from any of the company's office locations in Paris, London, Milan, Hamburg, or Berlin
- One-to-one coaching sessions and team workshops with a careers coach
- Global team collaboration, learning, and celebrations
- Hybrid remote policy with the option to work from home two days a week
- City-centre offices
- Dogs welcome in the offices