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Senior Manager, Social Media Management
Pulse Advertising. Own TikTok-first content strategies for key global brand accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in TikTok-first content strategies, managing multi-brand social media accounts, and translating analytics into actionable insights. Proven ability to mentor team members and adapt global content frameworks for regional markets, particularly in the DACH region.
Highest-signal resume keywords
Social Media ManagementTikTok Content StrategyClient Relationship ManagementContent AnalyticsFluency in German and English
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content PlanningCampaign ConceptualizationTrend AnalysisPlatform-Native FormatsMulti-Market Brand Management
Soft Skills
MentoringCommunicationStakeholder Influence
Tools & Technologies
CanvaVideo Editing ToolsSocial Analytics PlatformsAI Tooling
Industry Keywords
Consumer GoodsHome AppliancesLifestyle HardwareGlobal-to-Local Content Models
About the role
Key responsibilities & impact- Own TikTok-first content strategies for key global brand accounts
- Define platform-native formats, content pillars, and creative direction
- Lead content planning and execution across TikTok, Reels, Stories, and complementary formats
- Manage social media across multiple brands within a parent account
- Adapt global content frameworks for regional markets, particularly DACH
- Act as senior client partner from briefing through delivery
- Shape agendas and challenge briefs that do not align with platform or audience reality
- Track, synthesise, and present performance data
- Translate analytics into client-ready insights and actionable recommendations
- Mentor junior and mid-level team members
- Contribute to pitches and new business proposals
Requirements
What you’ll need- 5+ years of hands-on experience in social media management with a clear TikTok focus
- Proven results across global or multi-market brand accounts, ideally in consumer goods, home appliances, or lifestyle hardware
- Knowledge of TikTok trend cycles, FYP mechanics, algorithm behaviour, and native engagement principles
- Experience operating within multi-brand account structures
- Familiarity with global-to-local content models and managing competing brand identities across markets
- Ability to concept campaign ideas and translate them into platform-native formats
- Experience with Canva, video editing tools, social analytics platforms, and AI tooling
- Experience leading senior client relationships, communicating platform logic, managing expectations, and influencing stakeholder decisions
- Fluency in German and English
Benefits
Comp & perks- Option to work abroad from Paris, London, Milan, Hamburg, or Berlin office locations
- Careers coach providing one-to-one coaching sessions and team workshops
- Global team collaboration, learning, and celebration opportunities
- Hybrid remote policy allowing work from home two days a week
- City-centre office locations
- Dogs welcome at offices