Social Media Strategy Manager

Pulse Advertising

. Own brand, digital, and social media strategies from initial insight through client presentation and execution handover .

Posted 9/23/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand, digital, and social media strategies, with a strong focus on audience insights and measurable outcomes. Proficient in collaborating across teams to create effective marketing solutions tailored to diverse markets and cultural contexts.

Highest-signal resume keywords

Social Media StrategyAudience Data AnalysisInfluencer MarketingAI-Powered Marketing ToolsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationTrend AnalysisStrategic RecommendationsDigital MarketingSocial Listening

Soft Skills

Collaborative ApproachPresentation SkillsAbility to Work Under Pressure

Tools & Technologies

GWIBrandwatchAudiensePulsarB4P

Industry Keywords

FMCGRetailAutomotiveLuxuryTechnology

Tech Stack

Tools & technologies

Pulsar

About the role

Key responsibilities & impact

Own brand, digital, and social media strategies from initial insight through client presentation and execution handover
Consult clients across social media, influencer marketing, creative, and integrated communications
Adapt strategic approaches to different markets, cultural nuances, and local consumer insights
Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools
Produce actionable strategic recommendations that drive measurable client outcomes
Develop creator, influencer, and UGC strategies across FMCG, retail, automotive, luxury, and technology industries
Contribute to pitch and new business processes
Collaborate with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across markets

Requirements

What you’ll need

3+ years of agency experience in a strategy role, ideally within social media or digital
Proven track record across diverse industries and business categories
Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy
Understanding of platform behaviour and cultural context across markets
Experience with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P
Ability to turn raw data into a sharp point of view
Experience using AI-powered marketing tools
Ability to develop socially native solutions under pressure
Collaborative, low-ego approach
Strong communication and presentation skills
Ability to thrive in fast-moving, international environments
English fluency required
German, French, or Italian a strong plus

Benefits

Comp & perks

Work abroad from any Pulse Advertising office location in Paris, London, Milan, Hamburg, or Berlin
One-to-one coaching sessions and team workshops with a careers coach
Global team collaboration, learning, and celebration events
Hybrid remote policy allowing work from home two days a week
City-centre office locations
Dogs welcome in the offices