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Strategy Manager – Social Media
Pulse Advertising. Own brand, digital, and social media strategies from initial insight through client presentation and execution handover .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand, digital, and social media strategies, leveraging audience insights and data analysis to drive measurable outcomes across diverse industries. Proficient in collaborating with cross-functional teams to create effective, culturally nuanced marketing solutions.
Highest-signal resume keywords
Social Media StrategyAudience Data AnalysisInfluencer MarketingClient Presentation SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic RecommendationsTrend AnalysisAudience SegmentationSocial ListeningData-Driven Insights
Soft Skills
Strong CommunicationCollaborative ApproachAbility to Work Under Pressure
Tools & Technologies
GWIBrandwatchAudiensePulsarAI-Powered Marketing Tools
Industry Keywords
FMCGRetailAutomotiveLuxuryTechnology
Tech Stack
Tools & technologiesPulsar
About the role
Key responsibilities & impact- Own brand, digital, and social media strategies from initial insight through client presentation and execution handover
- Serve as a strategic partner to clients across social media, influencer marketing, creative, and integrated communications
- Adapt strategic approaches to different markets, cultural nuances, and local consumer insights
- Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools
- Produce actionable strategic recommendations that drive measurable client outcomes
- Develop creator, influencer, and UGC strategies across FMCG, retail, automotive, luxury, and technology industries
- Contribute to pitch and new business processes
- Collaborate with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across markets
Requirements
What you’ll need- 3+ years of agency experience in a strategy role, ideally within social media or digital
- Proven track record across diverse industries and business categories
- Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy
- Understanding of how platform behaviour and cultural context differ across markets
- Confidence working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P
- Ability to turn raw data into a sharp point of view
- Confidence working with AI-powered marketing tools
- Ability to develop socially native strategic solutions under pressure
- Collaborative, low-ego approach
- Strong communication and presentation skills
- Ability to thrive in fast-moving, international environments
- English fluency required
- German, French, or Italian is a strong plus
Benefits
Comp & perks- Work abroad from any of the company’s office locations in Paris, London, Milan, Hamburg, or Berlin
- One-to-one coaching sessions and team workshops with a careers coach
- Global team collaboration, learning, and success celebrations
- Hybrid remote policy allowing work from home two days a week
- City-centre office locations
- Dogs welcome in the offices