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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on scaling marketing efforts, managing paid campaigns, and optimizing conversion funnels. Proficient in leveraging AI tools for content creation and analysis while maintaining strong brand storytelling and design standards.
Highest-signal resume keywords
B2B SaaS MarketingPaid Campaign ManagementAI Tool UtilizationConversion Rate OptimizationEvent Participation in DACH and UK
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementCopywritingSEOAnalyticsAttributionLead Quality AnalysisBudget ManagementContent CreationConversion ExperimentationAccount-Based Marketing
Soft Skills
Exceptional WritingDesign SensibilityHigh-Agency MindsetHands-On Generalist
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsAI ToolsWeb Analytics
Industry Keywords
DACH MarketUKI MarketMarketing FunnelBrand StorytellingOrganic Content
About the role
Key responsibilities & impact- Own the full marketing funnel and scale what works
- Plan and run paid campaigns across LinkedIn, Google, and additional channels
- Own website messaging, landing pages, conversion experiments, and the funnel with the web agency
- Build SEO, AI search visibility, and organic content for IT and People leaders
- Run the webinar program and generate pipeline
- Sharpen PULT’s positioning and maintain consistent brand storytelling
- Produce campaigns, videos, case studies, product launches, founder stories, and customer stories
- Set design and copy standards for the team and agencies
- Lead event participation in DACH and the UK, including trade fairs, customer dinners, and roundtables
- Run account-based campaigns with Sales
- Own HubSpot, analytics, AI tooling, attribution, CAC, MQL growth, and pipeline contribution
- Build AI agents and workflows to improve research, content, creative, and operations
- Define the marketing roadmap and report results to leadership
- Hire the first marketing team members as the company scales
Requirements
What you’ll need- 3+ years in B2B SaaS marketing, ideally in a scale-up
- Hands-on experience across paid, online and offline marketing channels
- Experience running campaigns, writing copy, briefing designers, and analyzing dashboards
- Daily use of AI for research, content, creative, analysis, and automation
- Exceptional writing in English
- German is a strong plus
- Sharp eye for design
- Experience in DACH and/or UKI markets
- Comfort with budgets, CAC, conversion rates, and lead quality
- Interest in expanding into new markets
- Ability to operate as a high-agency, hands-on generalist and builder
Benefits
Comp & perks- 22 days of annual leave
- Career training to support professional development
- Company laptop provided
- Sport membership
- Flexible working hours
- Company stock options
- Paid co-working options
- Remote-first position