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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on campaign management, budget ownership, and data-driven decision-making. Proficient in leveraging AI tools for content creation and analysis while ensuring consistent messaging and design standards across various marketing channels.
Highest-signal resume keywords
B2B SaaS MarketingCampaign ManagementAI Tool UtilizationBudget ManagementContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementSEOCopywritingData AnalysisConversion Rate OptimizationAttribution ManagementLead Quality AssessmentAccount-Based MarketingWebinar Program ManagementMarket Expansion Strategy
Soft Skills
Exceptional WritingSharp Eye for DesignTeam LeadershipCommunication SkillsInterpersonal Skills
Tools & Technologies
HubSpotAnalytics ToolsAI ToolingWeb Design ToolsMarketing Stack Management
Industry Keywords
DACH MarketUKI MarketB2B MarketingPaid CampaignsOnline MarketingOffline MarketingContent EnginesConversion FunnelPipeline ContributionCustomer Acquisition Cost
About the role
Key responsibilities & impact- Plan and run paid campaigns across LinkedIn, Google, and additional channels
- Own campaign budgets and ROI
- Own the website and conversion funnel with the web agency, including messaging, landing pages, and experiments
- Build SEO, AI search visibility, and content engines
- Run the webinar program and generate pipeline
- Sharpen PULT’s positioning and ensure consistent messaging across touchpoints
- Produce campaigns, videos, case studies, product launches, and founder and customer stories
- Set standards for design and copy across the team and agencies
- Represent PULT at DACH and UK events, trade fairs, customer dinners, and roundtables
- Run account-based campaigns with Sales
- Own the marketing stack, including HubSpot, analytics, and AI tooling
- Manage attribution, CAC, MQL growth, and pipeline contribution data
- Build AI agents and workflows for research, content, creative, and operations
- Define the marketing roadmap and report results to leadership
- Hire the first marketing team members as the company scales
Requirements
What you’ll need- 3+ years in B2B SaaS marketing, ideally in a scale-up
- Hands-on experience across paid, online, and offline marketing channels
- Experience running campaigns, writing copy, briefing designers, and analyzing dashboards
- Daily practical use of AI for research, content, creative, analysis, and automation
- Exceptional writing in English
- German is a strong plus
- Sharp eye for design
- Comfort with budgets, CAC, conversion rates, pipeline, and lead quality
- Experience in DACH and/or UKI markets
- Interest in expanding into new markets
- Willingness to be the leading marketing hire and grow into leading a team
Benefits
Comp & perks- 24 days of annual leave
- Career training for professional development
- Company laptop
- Sport membership
- Flexible working hours
- Company stock options
- Paid co-working options
- Remote-first work arrangement
