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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategy, content creation, and video production across various social media platforms. Proficient in managing campaigns, analyzing performance metrics, and developing engaging marketing materials to drive audience growth and business development.
Highest-signal resume keywords
Digital Marketing StrategyVideo Filming And EditingSocial Media ManagementContent CreationStrong Writing And Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video FilmingVideo EditingContent CreationDigital AdvertisingSocial Media Campaign DevelopmentMarketing CopywritingProject ManagementAudience Engagement MeasurementCreative Concept DevelopmentLead Generation
Soft Skills
Creative MindsetStrong InitiativeAbility To Work IndependentlyStrong Communication SkillsAbility To Manage Multiple Projects
Tools & Technologies
Zelly AICapCutCanvaAdobe Creative SuiteInstagramTikTokFacebookLinkedInGoogle Business ProfileVideo Production Equipment
Industry Keywords
Digital MediaMarketingAdvertisingContent MarketingRestorationProperty MaintenanceCommunity OutreachCustomer EngagementBrand VisibilityEmergency Response
About the role
Key responsibilities & impact- Develop and execute PuroClean of Greater Landover's digital marketing strategy across multiple platforms
- Create short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn
- Film and edit restoration projects, before-and-after transformations, customer stories, employee features, educational content, and behind-the-scenes footage
- Develop Instagram and Facebook advertisements
- Turn restoration projects into compelling stories
- Create educational content about water damage, mold, fire damage, emergency response, commercial restoration, and property maintenance
- Develop social media campaigns generating phone calls, website traffic, referrals, and qualified leads
- Post and manage content on Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile
- Use Zelly AI and other AI marketing tools for content creation, campaign development, automation, lead generation, and marketing ideas
- Create weekly and monthly content calendars
- Develop creative concepts for paid and organic advertising
- Write captions, headlines, calls-to-action, and marketing copy
- Position PuroClean before property managers, real estate professionals, plumbers, HVAC companies, insurance professionals, commercial businesses, government agencies, and homeowners
- Identify local trends, community events, partnerships, and brand-visibility opportunities
- Help develop email, social media, referral, and community outreach campaigns
- Monitor engagement, leads, website traffic, and campaign results
- Recommend strategies based on marketing performance
- Grow followers while focusing on revenue growth
- Work directly with ownership on campaigns and business-development ideas
- Capture original content at offices, restoration projects, customer locations, networking events, and other local locations
- Measure audience growth and business growth
Requirements
What you’ll need- Social media/content creation experience preferred
- Video filming and editing ability
- Strong writing and communication skills
- Familiarity with Instagram, TikTok, Facebook, and LinkedIn
- Ability to manage multiple projects and deadlines
- Creative mindset with a strong sense of initiative
- Valid driver's license and reliable transportation preferred
- Comfortable working around active restoration and construction environments when necessary
- Marketing, communications, advertising, film, digital media, or related education is helpful but not required
- Ability to periodically visit the office, restoration projects, customer locations, networking events, and other local-market locations
- Portfolio or examples of prior work, including videos, advertisements, campaigns, photography, or graphic design
- Ability to work approximately 5–10 hours per week
- Ability to work independently and bring ideas to the table
- Experience with CapCut, Canva, Adobe Creative Suite, Zelly AI, or similar platforms
- Understanding of basic digital advertising
- Ability to shoot quality video using a smartphone or camera
- Ability to appear on camera occasionally and coach others appearing on camera
- Ability to interview customers, employees, business partners, or company leadership
Benefits
Comp & perks- Bonus based on performance
- Competitive salary
- Opportunity for advancement
- Training & development
- Flexible scheduling
- Paid training for career advancement
- Opportunity to help people in times of need
- Online mobile courses
- Aggressive competitive wages
