Outbound SDR Copywriting Specialist

Purple Sales

. Execute weekly outbound sales content for clients .

Posted 9/22/2026contractRemote • South AfricaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting compelling direct-response copy and personalized outreach strategies, leveraging tools like HubSpot and Instantly to drive outbound sales success. Proficient in analyzing performance metrics to refine messaging and enhance lead generation efforts.

Highest-signal resume keywords

Direct-Response CopywritingOutbound Lead GenerationHubSpot CRM ProficiencyStatistical AnalysisB2B Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingEmail SequencingA/B TestingStatistical AnalysisBasic HTMLWordPressWebflowSales ProspectingLead GenerationCRM Integration

Soft Skills

Problem-SolvingMultitaskingAttention to DetailCommunicationTime Management

Tools & Technologies

HubSpotInstantlySalesforce.comApolloLemlistSalesloftOutreach.ioCanvaFigmaClaude.ai

Certifications & Qualifications

HubSpot Sales Hub CertificateHubSpot Marketing Hub Certificate

Industry Keywords

B2BITSaaSBuyer PersonaIdeal Customer Profile

Tech Stack

Tools & technologies

ApolloJavaScriptSFDCWordPress

About the role

Key responsibilities & impact

Execute weekly outbound sales content for clients
Craft brief, compelling cold emails, personalized LinkedIn sequences, and custom profile openers tailored to target personas
Create follow-up email templates and call scripts based on onboarding materials
Create sales development materials for outbound lead generation campaigns, marketing briefs, and PDF sales content
Launch and analyze A/B tests for subject lines, pain-point callouts, and calls-to-action
Monitor open, click, and reply rates and refine messaging angles based on performance data
Coordinate with the lead research team to align copywriting angles with business demographics and growth signals
Implement email sequencing tools such as Instantly and HubSpot
Develop and maintain reports and dashboards to improve system usability
Ensure high-volume copy remains authentic, natural, and humanly targeted while meeting daily campaign targets
Bridge creative copywriting and high-intent sales prospecting through custom, hyper-personalized messaging and LinkedIn outreach angles

Requirements

What you’ll need

1–3 years of experience writing direct-response copy, follow-up emails, or dedicated sales outreach
Prior experience as an SDR, BDR, or working directly alongside an outbound lead generation pipeline is highly valued
Exceptional English command with an innate ability to avoid sounding like a bot or generic template
Comfortable writing at pace toward clear daily and weekly output goals while prioritizing high-standard metrics
Familiarity with modern outreach and CRM stacks such as HubSpot, Apollo, Lemlist, Instantly, Salesforce.com, Salesloft, or Outreach.io is preferred
Knowledge and experience integrating and connecting HubSpot with other tools through API, Zapier, or natively
Proficient with Word documents and Claude.ai
Fluent in English with excellent written and verbal skills
French or German is a plus
Result presentation and statistical analysis abilities
Design skills in Canva, Figma, or Adobe at a junior level are nice to have
B2B, preferably IT/SaaS, sector exposure is nice to have
Light web development knowledge including WordPress, Webflow, basic HTML/CSS/JavaScript is nice to have
Extensive use of Apollo, Lusha, or ZoomInfo for contact data lists is nice to have
Ability to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona
HubSpot Sales Hub Certificate is a plus
HubSpot Marketing Hub Certificate is a plus
Self-starter who excels at multitasking and thrives in a fast-paced environment
Fast learner, eager to learn new things
Able to suggest improvements to existing processes
Reliable and deadline-driven
Professional and courteous
Excellent problem-solving and critical-thinking skills
Well-organized and accurate

Benefits

Comp & perks

Competitive compensation and performance incentives
Competitive base compensation plus performance bonuses tied directly to qualified reply-rate targets
100% remote workspace
Flexible, remote role based in South Africa
Opportunities to step upward into Campaign Strategy, Quality Assurance, or Team Lead positions
Ongoing professional development
Work with global B2B clients across many different industries and time zones
Master best-in-class tools