Outbound SDR Copywriting Specialist

Purple Sales

. Execute weekly outbound sales content for clients .

Posted 9/22/2026contractRemote • South AfricaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting direct-response copy and personalized outreach strategies for B2B clients, utilizing tools like HubSpot and Instantly to optimize lead generation efforts. Proficient in analyzing performance metrics to refine messaging and achieve campaign goals.

Highest-signal resume keywords

Direct-Response CopywritingEmail Sequencing ToolsHubSpot IntegrationB2B Lead GenerationStatistical Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response CopywritingEmail Template CreationA/B TestingStatistical AnalysisLight Web DevelopmentResearch and List BuildingJunior-Level Design SkillsMultitaskingPerformance Data AnalysisContent Creation

Soft Skills

Problem-SolvingCritical ThinkingOrganizationReliabilityProfessionalism

Tools & Technologies

HubSpotInstantlySalesforce.comApolloLemlistSalesloftOutreach.ioClaude.aiCanvaFigma

Certifications & Qualifications

HubSpot Sales Hub CertificateHubSpot Marketing Hub Certificate

Industry Keywords

B2BIT/SaaSOutbound Lead GenerationIdeal Customer ProfileBuyer Persona

Tech Stack

Tools & technologies

ApolloJavaScriptSFDCWordPress

About the role

Key responsibilities & impact

Execute weekly outbound sales content for clients
Craft brief, compelling cold emails, personalized LinkedIn sequences, and custom profile openers tailored to target personas
Create follow-up email templates and call scripts based on onboarding materials
Create sales development materials for outbound lead generation campaigns, marketing briefs, and PDF sales content
Launch and analyze A/B tests for subject lines, pain-point callouts, and calls-to-action
Monitor open, click, and reply rates and continuously refine messaging based on performance data
Coordinate with the lead research team to align copywriting angles with business demographics and growth signals
Implement email sequencing tools including Instantly and HubSpot
Develop and maintain reports and dashboards to improve system usability
Ensure high-volume copy remains authentic, natural, and humanly targeted while meeting daily campaign targets
Work with global B2B clients across multiple industries and time zones

Requirements

What you’ll need

1–3 years of experience writing direct-response copy, follow-up emails, or dedicated sales outreach
Prior experience as an SDR, BDR, or working directly alongside an outbound lead generation pipeline is highly valued
Exceptional English command and ability to write natural, human-targeted copy
Ability to work at pace toward daily and weekly output goals while prioritizing high-standard metrics
Familiarity with HubSpot, Apollo, Lemlist, Instantly, Salesforce.com, Salesloft, or Outreach.io is preferred
Knowledge and experience integrating HubSpot with other tools through API, Zapier, or natively
Proficiency with Word documents and Claude.ai
Ability to multitask in a fast-paced environment
Ability to learn quickly and suggest process improvements
Reliability, deadline-driven work style, professionalism, and courtesy
Excellent problem-solving and critical-thinking skills
Strong organization and accuracy
Fluent in English with excellent written and verbal skills
French or German is a plus
Result presentation and statistical analysis abilities
Junior-level design skills in Canva, Figma, or Adobe are nice to have
B2B, preferably IT/SaaS, sector exposure is nice to have
Light web development skills in WordPress, Webflow, basic HTML/CSS/JavaScript are nice to have
Experience with Apollo, Lusha, or ZoomInfo for contact data lists is nice to have
Ability to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona
HubSpot Sales Hub Certificate is a plus
HubSpot Marketing Hub Certificate is a plus

Benefits

Comp & perks

Competitive compensation and performance incentives
Ongoing professional development
Flexible, remote role based in South Africa
Competitive base compensation plus performance bonuses tied directly to qualified reply-rate targets
100% remote workspace
Fast-track progression opportunities into Campaign Strategy, Quality Assurance, or Team Lead positions