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Freelancer Performance Marketing Specialist
Q Communications. Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn and Snapchat .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing performance marketing campaigns across multiple platforms, with a strong focus on data analysis and conversion tracking. Proven ability to translate insights into actionable strategies that drive client acquisition and growth.
Highest-signal resume keywords
Performance Marketing Campaign ManagementMeta, TikTok, Google, LinkedIn AdsConversion Tracking and AttributionData Analysis and Insights TranslationStrong Analytical and Problem-Solving Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign OptimizationA/B TestingBudget ManagementMarketing Funnel StrategyWeb AnalyticsClient AcquisitionPerformance Reporting
Soft Skills
Attention to DetailCommunication SkillsCollaboration SkillsSelf-ManagementProject Management
Tools & Technologies
Meta PixelGA4ExcelLooker StudioPower BI
Industry Keywords
E-CommerceRetailFMCGHospitalityTech
About the role
Key responsibilities & impact- Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn and Snapchat
- Develop and support full-funnel strategies for awareness, consideration and conversion
- Monitor and analyze campaign performance daily
- Optimize budgets, creatives and targeting
- Assist in testing, experimentation and reporting, including A/B tests, heatmaps and growth initiatives
- Manage conversion tracking
- Support performance reporting using Meta Pixel, GA4, Excel and dashboards such as Looker Studio and Power BI
- Translate data into insights
- Manage campaigns end to end
- Drive measurable client acquisition and growth results
- Collaborate with senior stakeholders, clients and internal teams
Requirements
What you’ll need- Bachelor’s degree or equivalent experience with a strong quantitative background
- Up to 3+ years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning
- Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech
- Strong knowledge of Meta, TikTok, Google, LinkedIn Ads
- Solid understanding of marketing funnels, conversion tracking, attribution and web analytics
- Strong analytical, problem-solving and self-management skills
- Ability to turn data into actionable insights
- Social-first mindset and creative flair
- Excellent attention to detail
- Ability to manage multiple projects
- Excellent communication and collaboration skills
- Ability to work effectively with clients and QComms internal teams
- Flexible schedule to accommodate project deadlines and varying workloads
Benefits
Comp & perks- Consistent monthly opportunities to create engaging visual content
- Access to an in-house studio equipped with professional gear
- Option to use personal equipment
- Flexible schedule to accommodate project deadlines and varying workloads