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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on multi-channel campaign management, event marketing, and data-driven reporting. Proficient in building relationships with sales teams and executing marketing strategies tailored to the US market.
Highest-signal resume keywords
B2B Marketing ExperienceMulti-Channel Campaign ManagementEvent Marketing and LogisticsProject Management SkillsFluent English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementData ReportingSEOEmail MarketingPaid SearchContent CreationLead GenerationEvent ExecutionCompetitive PositioningABM Program Launch
Soft Skills
Relationship BuildingIndependent WorkCollaboration
Tools & Technologies
HubSpotGoogle AdsLinkedIn Campaign ManagerSEMrushWordPressCanvaZoomInfo
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
US Marketing PlanFreight and Trucking AssociationsCommunity EventsSales CollateralPipeline Reporting
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own the US marketing plan in collaboration with Sales, including email, paid search, paid and organic social, SEO and content
- Plan and run US campaigns end to end, from briefing through reporting, generating awareness, leads and pipeline
- Deliver US events with the Events Manager, including pre-event outreach, on-site execution and follow-up
- Localize and generate case studies, customer wins and sales collateral for US buyers
- Adapt messaging by region and vertical
- Enable US Sales with competitive positioning, battlecards and partner co-marketing support
- Build Qargo’s presence with US freight and trucking associations and community events
- Report monthly on US leads, pipeline and event ROI
- Potentially launch an ABM program and test channels such as PR and Meta ads as the US market scales
- Report to the Regional Marketing Director and collaborate with Sales, Product, Partnerships, Onboarding and Support
Requirements
What you’ll need- 3+ years of B2B marketing experience, owning campaigns and events
- Bachelor’s degree in marketing, business or similar (or equivalent experience)
- Experience running multi-channel campaigns (email, paid, SEO)
- Hands-on experience with event marketing and logistics
- Strong project management, data and reporting skills
- Fluent or native English
- Knowledge of HubSpot, Google Ads, LinkedIn Campaign Manager, SEMrush, WordPress, Canva and ZoomInfo
- Comfortable working independently as the only marketer in the US time zone and asynchronously with UK and EU teams
- Strong relationship-building with Sales and BDMs
- Willingness to travel for US events
Benefits
Comp & perks- Autonomy, ownership and real impact in an international scale-up
- Hybrid working setup in Chicago
- Close collaboration with a growing US sales team and international marketing team across the UK and EU
- Opportunities to work on cross-region campaigns and own a project for the wider marketing team
