Marketing Lead

QMH Consulting GmbH

. Take overall responsibility for marketing and growth and manage performance against clear KPIs .

Posted 10/11/2026full-timeNorderstedt • GermanySenior💰 €55,000 - €78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, campaign management, and lead generation, with a strong focus on performance marketing and digital initiatives. Proficient in using HubSpot for pipeline management and skilled in managing agencies and external partners to achieve marketing goals.

Highest-signal resume keywords

B2B Marketing StrategyCampaign ManagementLead GenerationHubSpot ProficiencyDigital B2B Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingWebsite ManagementGenerative Engine OptimizationContent CreationAnalytics Tools

Soft Skills

Entrepreneurial MindsetAnalytical SkillsStructured Working StyleOwnership

Tools & Technologies

HubSpotWordPressGoogle AdsMeta AdsLinkedIn Ads

Industry Keywords

B2B MarketingConsultingProfessional ServicesCampaign ManagementAI Tools

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Take overall responsibility for marketing and growth and manage performance against clear KPIs
Develop marketing strategies for Germany, Europe, and China
Derive website initiatives, campaigns, webinars, and paid media activities from the marketing strategy
Manage advertising and branding agencies as well as internal resources
Use HubSpot as the pipeline management system
Ensure active promotion of the full range of services
Own visibility in AI-powered search systems
Align the marketing strategy and roadmap with company, product, and sales planning
Build and maintain a WordPress website with AI-supported content management that showcases the full range of services
Manage paid media on Google, Meta, and LinkedIn, allocating budgets based on CPL, conversion rates, and pipeline contribution
Own webinars from planning through lead handover in HubSpot
Lead agencies and advertising/branding specialists, including responsibility for budgets, timelines, and quality
Build a repeatable marketing system comprising a roadmap, briefs, templates, reviews, and dashboards
Implement Generative Engine Optimization (GEO) initiatives

Requirements

What you’ll need

Several years of experience in B2B marketing, ideally in consulting, industry, or professional services
Proven success in strategy, campaign management, lead generation, and performance marketing
Experience managing agencies and external partners and holding them accountable for results
Practical experience using AI tools for marketing, content creation, and automation
Experience with HubSpot or comparable CRM systems
Excellent German and English skills
Chinese language skills are welcome but not required
Entrepreneurial mindset, clear prioritization, and a high degree of ownership
Professional experience in marketing and growth management
Strong expertise in designing and implementing digital B2B campaigns
Strong analytical skills and confident use of common marketing and analytics tools
Independent, structured working style and a strong ability to think beyond established boundaries
Excellent written and spoken German

Benefits

Comp & perks

Permanent employment contract
Six-month probationary period
40-hour workweek
30 days of annual leave
Flexible working hours
Option to work remotely from home
Complete home-office equipment
Company laptop and mobile phone
Public transportation benefits
Free on-site parking
Option of a company car
Mentoring programs
Professional development opportunities
Internal mobility
Scope to shape the role and direct communication with company management