Marketing Lead

QMH Consulting GmbH

. Take overall responsibility for marketing and growth, managing performance against clear KPIs .

Posted 10/23/2026full-timeNorderstedt • GermanySenior💰 €55,000 - €78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy development and execution, with a strong focus on lead generation, campaign management, and performance marketing. Proficient in using HubSpot for pipeline management and implementing AI tools for marketing optimization.

Highest-signal resume keywords

B2B Marketing StrategyLead GenerationHubSpot CRMDigital Campaign ManagementAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ManagementGenerative Engine OptimizationWebsite DevelopmentAnalytics Tools

Soft Skills

Entrepreneurial MindsetAnalytical SkillsStructured Working StyleClear PrioritizationOutside-the-Box Perspective

Tools & Technologies

HubSpotWordPressGoogle AdsMeta AdsLinkedIn Ads

Industry Keywords

B2B MarketingConsultingProfessional ServicesMarketing StrategyPerformance Metrics

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Take overall responsibility for marketing and growth, managing performance against clear KPIs
Develop the marketing strategy for Germany, Europe, and China
Translate the marketing strategy into website initiatives, campaigns, webinars, and paid media
Manage advertising and branding agencies as well as internal resources
Use HubSpot as the pipeline management system and actively market the portfolio
Own visibility in AI-powered search systems
Align the marketing strategy and roadmap with company, product, and sales planning
Build a WordPress website with AI-assisted maintenance that showcases the full range of services
Manage paid media on Google, Meta, and LinkedIn, allocating budgets based on CPL, conversions, and pipeline contribution
Manage webinars from planning through lead handover in HubSpot
Lead advertising and branding agencies and specialists with regard to budgets, timelines, and quality
Build a repeatable marketing system comprising a roadmap, briefs, templates, reviews, and dashboards
Implement Generative Engine Optimization initiatives so that QMH is found and recommended for relevant quality management questions

Requirements

What you’ll need

Several years of experience with responsibility for B2B marketing, ideally in consulting, industry, or professional services
Demonstrated success in strategy, campaign management, lead generation, and performance marketing
Experience managing agencies and external partners and holding them accountable for results
Practical experience using AI tools for marketing, content, and automation
Experience with HubSpot or comparable CRM systems
Excellent German and English skills
Chinese is welcome but not required
Entrepreneurial mindset, clear prioritization, and a high degree of ownership
Professional experience in marketing and growth management
Strong expertise in designing and implementing digital B2B campaigns
Strong analytical skills and confidence using common marketing and analytics tools
Independent, structured working style and a broad, outside-the-box perspective
Very good written and spoken German

Benefits

Comp & perks

Permanent employment contract
40-hour workweek
30 days of annual leave
Flexible working hours
Option to work remotely from home
Complete home office equipment
Company laptop and mobile phone
Public transportation benefits
Free on-site parking
Option of a company car
Mentoring programs
Professional development opportunities
Internal mobility
Opportunity to shape the role and direct interaction with senior management