Director of Field Marketing

Quandri

. Establish the strategy, operating rhythms, and measurement needed to generate demand for Quandri’s software in priority regions .

Posted 10/15/2026full-timeRemote • Canada, United StatesLead💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing field marketing strategies that generate demand and measurable sales opportunities, with a strong focus on budget management and team leadership in a SaaS environment.

Highest-signal resume keywords

Field Marketing ExperienceEvent ManagementBudget OwnershipTeam LeadershipHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingDemand GenerationProgram DevelopmentEvent PlanningBudget Management

Soft Skills

Organizational SkillsAttention to DetailCollaborative Approach

Tools & Technologies

HubSpot

Industry Keywords

SaaSRegional MarketingSales PipelineMarketing Strategy

About the role

Key responsibilities & impact

Establish the strategy, operating rhythms, and measurement needed to generate demand for Quandri’s software in priority regions
Work closely with regional Sales teams to understand markets, target accounts, and pipeline goals
Develop a focused mix of hosted events, sponsored conferences, executive dinners, meetups, local digital programs, and other relevant tactics
Build the field marketing plan for defined regions, decide where to invest, and develop repeatable programs that can scale
Manage field events from start to finish, including venues, vendors, staffing, on-site materials, and execution
Coordinate pre-event outreach, meeting goals, next steps, and personalized follow-up recorded in HubSpot
Set goals for meetings, qualified opportunities, and sourced and influenced pipeline
Report results and refine the field marketing plan
Own the field marketing budget and assess programs against cost and pipeline contribution
Hire, coach, and lead region-specific field marketers as the function expands
Report to the CMO

Requirements

What you’ll need

5+ years of field marketing or regionally focused marketing experience in a SaaS company
Experience building field marketing programs from scratch and creating repeatable processes
Experience supporting multiple regions or distributed Sales teams and adapting programs to local needs
A record of delivering field programs that generate demand and measurable sales opportunities
Experience owning event or field marketing budgets and making investment decisions based on results
Experience hiring, coaching, or managing marketers as a team grows
Strong organizational skills and attention to detail, with the ability to manage several programs, events, and stakeholders at once
A collaborative, hands-on approach: you’re willing to execute programs yourself as well as set the strategy
Familiarity with HubSpot for tracking, measuring, and reporting on field and event activity
Willingness to travel up to approximately 40% for events and customer engagements while the regional team is being built; travel is expected to decrease to approximately 20% once marketers are staffed in their regions

Benefits

Comp & perks

Employee stock options, granted based off experience level upon hire and subject to a standard vesting schedule
Employee stock options based on experience level
Comprehensive health benefits, including $500 Lifestyle Spending Account
Four weeks of paid vacation per year
Work anywhere in the world for 60 calendar days of the year
Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)