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Senior Consultant, Tracking Strategy – Insights
quantilope. Serve as trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Brand Health Tracking and quantitative market research methodologies, with a strong ability to translate insights into strategic outcomes and influence brand planning. Fluent in English and German, capable of building trusted partnerships with senior executives and delivering compelling presentations.
Highest-signal resume keywords
Brand Health TrackingQuantitative Market Research MethodologiesEhrenberg-Bass Institute PrinciplesData-Driven PresentationsStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Health MeasurementAdvertising Effectiveness MeasurementAnalytical CapabilitiesData SynthesisStrategic Insight Development
Soft Skills
Workshop LeadershipPersuasion SkillsPartnership Building
Industry Keywords
Market ResearchMarketing ScienceClient EngagementOrganizational ChangeGo-To-Market Strategy
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Serve as trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs
- Maintain continuous high-level engagement with key client stakeholders and executives
- Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses
- Translate core objectives into research inputs aligned with quantilope's methodology
- Lead Inspiration Workshops to refine pre-study inputs
- Lead Premium Activation Workshops to translate research findings into actionable strategic outcomes
- Drive client buy-in and organizational change
- Ensure adoption of new market-leading metrics, including EBI principles
- Integrate tracking insights into company strategy
- Ensure program deliverables produce excellent, action-generating insights aligned with client business objectives
- Guide clients in activating insights to influence overall brand planning
- Identify upsell opportunities
- Collaborate on pre-sales efforts and proofs of concept
- Deliver sophisticated, data-driven presentations to executive audiences
- Beta test and serve as subject matter expert for the Product team
- Collaborate on product, AI, or partner initiatives to scale the tracking business
- Support Go-To-Market teams
Requirements
What you’ll need- 5+ years of Brand Health Tracking experience
- Fluent English and German (C1)
- Expert understanding of quantitative market research methodologies
- Expertise in continuous brand health and advertising effectiveness measurement
- Demonstrable knowledge of modern marketing science principles, including the Ehrenberg-Bass Institute's "How Brands Grow" system
- Ability to articulate the commercial value of marketing science principles
- Proven ability to build trusted partnerships with senior executive stakeholders
- Ability to lead workshops
- Ability to confidently present and persuade executive-level audiences
- Exceptional analytical capabilities
- Ability to synthesize complex, multi-wave data into meaningful strategic insights and compelling narratives
Benefits
Comp & perks- Flexible PTO
- Flexible working hours
- Remote/hybrid work opportunities
- Opportunity to work abroad for up to 6 weeks per year
- Dedicated learning budget for every employee
- Company-wide workshops
- Private Health Insurance
- Pension plan options
- Support of certified mental health first aiders
- Quantiwell days: global mental health days twice a year
- Team offsites
- Summer and holiday parties