FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Paid Social Strategist
Quartile. Translate client objectives related to acquisition, revenue, profitability, retention, and brand growth into full-funnel Meta strategies, budget recommendations, testing roadmaps, and integrated creative briefs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing Paid Social campaigns across platforms like Facebook and Instagram, with a strong focus on performance metrics such as ROAS, CPA/CAC, and conversion rates. Proficient in utilizing tools like Meta Ads Manager and Salesforce to drive strategic decisions and optimize client outcomes.
Highest-signal resume keywords
Meta AdvertisingPaid Social Campaign ManagementAnalytical ReasoningPerformance MediaEcommerce Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta Ads ManagerGA4ExcelGoogle SheetsMeta PixelConversions APIAudience StrategyCreative Performance EvaluationBudget ManagementCatalog Management
Soft Skills
ProactivityEmotional IntelligenceClear CommunicationAdaptabilityOrganizational Skills
Tools & Technologies
SalesforceAI-Enabled ToolsPlannerAdvertising TechnologyAnalytics Platforms
Industry Keywords
Digital MarketingPerformance MediaEcommerceClient ObjectivesBrand Growth
About the role
Key responsibilities & impact- Translate client objectives related to acquisition, revenue, profitability, retention, and brand growth into full-funnel Meta strategies, budget recommendations, testing roadmaps, and integrated creative briefs
- Validate assumptions and update plans as performance and market data emerge
- Develop and manage Paid Social campaigns across Facebook, Instagram, and Pinterest
- Manage sales and conversion objectives, Advantage+ solutions, audiences, placements, bidding, budgets, catalogs, and creative formats
- Maintain ownership of assigned accounts and meet commitments
- Identify risks, opportunities, and required actions proactively
- Maintain accurate and timely records in Salesforce, Planner, and internal workflows
- Monitor budget pacing, media investment, revenue, ROAS, CPA/CAC, conversion rate, CPM, CTR, frequency, and funnel metrics
- Investigate material performance changes and implement corrective actions
- Develop prospecting, remarketing, retention, and exclusion audience strategies
- Lead structured creative testing, including hypothesis development, variation planning, fatigue monitoring, and performance analysis
- Manage catalog and commerce campaigns and evaluate feed quality, product coverage, product sets, promotional priorities, and merchandising opportunities
- Collaborate with Technical Implementation on catalog issues
- Prepare reports, account health assessments, media plans, strategy presentations, and QBR materials
- Apply AI-enabled tools to improve analysis while exercising sound judgment
- Collaborate with CSMs, clients, creative, technical, product, and engineering teams
- Participate in QBRs and regular client check-ins
- Escalate strategic trade-offs and technical issues according to the operating model
Requirements
What you’ll need- Performance-oriented mindset connecting daily decisions, audience strategy, and creative performance to client objectives and commercial outcomes
- Demonstrated analytical reasoning combined with creative judgment
- Ability to evaluate audience and creative performance and translate insights into strategic decisions
- Proactivity, commitment, organization, determination, and reliability
- Strong emotional intelligence and self-awareness
- Adaptability in a high-growth environment with evolving priorities, tools, processes, and responsibilities
- Clear, professional, and consultative written and verbal communication skills
- Professional fluency in English
- Strong commitment to continuous learning and improvement
- Experience in Meta advertising, paid social, performance media, ecommerce, or digital marketing preferred
- Experience with advertising technology or analytics platforms is a plus
- Working knowledge of Meta Ads Manager, including sales and conversion campaigns, Advantage+ solutions, audiences, placements, bidding, catalogs, creative formats, and measurement
- Working knowledge of GA4 and ecommerce analytics
- Proficiency in Excel or Google Sheets
- Practical familiarity with AI-enabled tools
- Working knowledge of Meta Pixel, Conversions API, event quality, UTMs, attribution, catalogs, and delivery preferred
- Ability and willingness to develop Quartile platform expertise
- PJ contract based in Brazil
Benefits
Comp & perks- Equal opportunity employer committed to diversity, inclusion, and belonging
- Previous experience with the Quartile platform is not required; platform expertise development supported through ability and willingness to learn
- AI-enabled tools and emerging capabilities, automation, and process improvement opportunities