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Quartile

SEM Strategist

Quartile

. Translate client revenue, profitability, acquisition, and growth objectives into channel strategies, media plans, budget recommendations, and testing roadmaps .

Posted 9/24/2026contractRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing SEM campaigns, utilizing analytical skills to connect media activity with client objectives. Proficient in budget management, performance analysis, and leveraging AI-enabled tools for enhanced decision-making.

Highest-signal resume keywords
SEM Campaign ManagementGoogle Ads ProficiencyPerformance Media AnalysisBudget Monitoring and ReportingAnalytical Reasoning

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SEMPerformance MediaEcommerce MarketingGoogle AdsGA4ExcelGoogle SheetsAI-Enabled ToolsCampaign TestingClient KPI Monitoring
Soft Skills
Analytical ReasoningProactivityOrganizationCommunication SkillsAdaptability
Tools & Technologies
SalesforcePlannerGoogle Merchant CenterQuartile PlatformMicrosoft Advertising
Industry Keywords
Digital MarketingMedia PlansBudget RecommendationsClient ObjectivesPerformance Metrics

About the role

Key responsibilities & impact
  • Translate client revenue, profitability, acquisition, and growth objectives into channel strategies, media plans, budget recommendations, and testing roadmaps
  • Develop and manage campaigns across the SEM portfolio and Microsoft Advertising where applicable
  • Maintain ownership of assigned accounts and meet commitments across multiple priorities
  • Record account information accurately and promptly in Salesforce, Planner, and internal workflows
  • Monitor budget pacing, media investment, revenue, ROAS, CPA/CAC, conversion rate, margin, and client KPIs
  • Investigate performance changes and implement corrective actions
  • Evaluate queries, audiences, products, brands, categories, and creative performance to identify efficient growth opportunities
  • Design, evaluate, and document structured tests across campaign types, account architecture, bidding, audiences, creative assets, promotions, and landing pages
  • Support Google Merchant Center and product-feed health, including disapprovals, attribute gaps, catalog segmentation, and product-listing improvements
  • Prepare reports, account health assessments, media plans, strategy presentations, and QBR materials
  • Apply AI-enabled tools to improve analysis quality while exercising sound judgment
  • Collaborate with CSMs, clients, technical implementation, data intelligence, product, and engineering teams
  • Participate in QBRs and established client check-ins
  • Escalate tracking, feed, integration, and technical issues with clear evidence and next-step assessments

Requirements

What you’ll need
  • Performance-oriented mindset and ability to connect media activity to client objectives and commercial outcomes
  • Demonstrated analytical reasoning and learning agility
  • Ability to investigate performance changes, isolate root causes, and test hypotheses
  • Proactivity, commitment, organization, determination, and reliability
  • Adaptability in a high-growth environment with evolving priorities, tools, processes, and responsibilities
  • Clear, professional, and consultative written and verbal communication skills
  • Professional fluency in English
  • Strong commitment to continuous learning and improvement
  • Experience in SEM, performance media, ecommerce, or digital marketing preferred
  • Experience with Google Ads, analytics platforms, or advertising technology is a plus
  • Working knowledge of Google Ads campaign types: Search, Shopping, Performance Max, Display, Demand Gen, Video/YouTube, and App campaigns
  • Familiarity with Microsoft Advertising fundamentals
  • Working knowledge of GA4 and ecommerce analytics
  • Proficiency in Excel or Google Sheets
  • Practical familiarity with AI-enabled tools
  • Ability and willingness to develop Quartile platform expertise

Benefits

Comp & perks
  • Equal opportunity employer committed to diversity, inclusion, and belonging
  • PJ contract arrangement
  • Remote work in Brazil