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Personal Brand Content & Growth Manager
Queen of the Thrones®. Turn raw footage from retreats, travel, teaching, interviews and phone video into YouTube long-form content, Reels, TikToks, Shorts, LinkedIn video and Pinterest pins .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong video editing skills using Premiere Pro, DaVinci Resolve, Final Cut, or CapCut Pro, alongside expertise in managing content strategies across multiple platforms including YouTube, Instagram, and TikTok. Proven ability to develop engaging narratives, manage brand partnerships, and execute effective marketing campaigns.
Highest-signal resume keywords
Video Editing SkillsYouTube Channel Growth ExperienceBrand Partnership ManagementPodcast Production ExperienceEmail Marketing Platform Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent Strategy DevelopmentSEO FundamentalsWriting AbilityInternational Travel Logistics Management
Soft Skills
Self-Directed ExecutionFreelancer ManagementNegotiation Skills
Tools & Technologies
Premiere ProDaVinci ResolveFinal CutCapCut ProWordPressKlaviyoActiveCampaignConvertKitKajabiCanva
Industry Keywords
WellnessHealthTravelHospitalityPublicityPRBook Launch
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Turn raw footage from retreats, travel, teaching, interviews and phone video into YouTube long-form content, Reels, TikToks, Shorts, LinkedIn video and Pinterest pins
- Build narrative-driven content series, journeys and teaching sequences
- Direct content capture by identifying filming needs and B-roll
- Hire, brief, manage and quality-check freelance editors
- Maintain the content calendar
- Develop YouTube channel architecture, series, thumbnails, titles, packaging, retention and publishing rhythm
- Launch and manage an audio podcast distributed to Apple, Spotify and YouTube Music
- Develop platform strategies and monetization across LinkedIn, Instagram, TikTok, Facebook and Pinterest
- Source, pitch, negotiate and manage brand collaborations and sponsorships
- Negotiate post-review retreat and destination partnerships while preserving independent reviews
- Ensure compliance with Canadian Ad Standards, FTC and ASA disclosure rules
- Report monthly on performance with recommendations
- Maintain the WordPress website and create SEO-optimized blog posts
- Manage email segmentation, nurture sequences, launches, promotions and list growth
- Build funnels connecting content to list, retreat, book and event sales
- Coordinate international travel, filming permissions, local fixers and retreat logistics
- Ensure every trip produces content through shot lists, capture support and publishing plans
- Build and manage the speaking pipeline and book conferences, summits and events worldwide
- Develop a tiered podcast booking strategy and target 30–50 mid-tier appearances in year one
- Support book launches and publicity campaigns
- Maintain speaker, media and press assets
- Track bookings against subscribers, list growth, sales and relationships
Requirements
What you’ll need- Strong video editing skills in Premiere Pro, DaVinci Resolve, Final Cut or CapCut Pro
- Portfolio of short-form video that performed
- Experience hiring and managing freelancers
- Fluency across YouTube, Instagram, LinkedIn and TikTok as a creator or operator
- WordPress experience
- Experience with an email marketing platform such as Klaviyo, ActiveCampaign, ConvertKit or Kajabi
- Strong writing ability for blogs, emails, captions and pitches
- Ability to manage international travel logistics and a speaking calendar
- Self-directed execution
- Industry experience in wellness, health, travel or hospitality strongly preferred
- Background in history, classics, mythology, religious studies or anthropology strongly preferred
- Spanish is a significant advantage; Italian, French or Portuguese are a plus
- YouTube channel growth experience specifically preferred
- Brand partnership or sponsorship closing experience preferred
- Podcast production experience preferred
- SEO fundamentals preferred
- Design capability using Canva, Figma or Adobe preferred
- Prior experience supporting a creator, author or speaker preferred
- Publicity, PR or book launch experience preferred