Senior Trade Marketing Analyst – Indirect Channel

Quiero Alpargatas

. Develop commercial activation plans for distributors and wholesalers, translating company and Indirect Channel priorities into execution mechanics, playbooks, tools, and execution journeys .

Posted 10/8/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing commercial activation plans, managing budgets, and coordinating training programs for sales and marketing teams. Proficient in translating data into actionable point-of-sale strategies and ensuring effective resource allocation across indirect channels.

Highest-signal resume keywords

Trade Marketing ExperienceBudget ManagementAdvanced Proficiency in PowerPointAdvanced Proficiency in ExcelKnowledge of Mtrix and Scantech

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Commercial Activation PlanningPoint-of-Sale Strategy DevelopmentTraining Program CoordinationData AnalysisExecution Mechanics

Soft Skills

Negotiation SkillsCross-Functional Collaboration

Tools & Technologies

PowerPointExcelArtificial Intelligence (AI)

Industry Keywords

Grocery/Food Retail ChannelMaterials ManagementLoyalty ProgramsPerformance ProgramsChannel Stakeholders

About the role

Key responsibilities & impact

Develop commercial activation plans for distributors and wholesalers, translating company and Indirect Channel priorities into execution mechanics, playbooks, tools, and execution journeys
Work with Sales teams, customers, distributors, and wholesalers to turn commercial and execution needs into scalable, economically viable solutions
Translate data, diagnoses, and opportunities into point-of-sale action plans, defining focus products, stores, materials, display standards, KPIs, and responsibilities
Plan the Indirect Channel point-of-sale materials strategy, including requirements, briefs, volumes, allocation, distribution, and implementation
Develop and coordinate training programs for commercial teams, sales representatives, distributors, wholesalers, and other channel stakeholders
Support loyalty and performance programs, customer calendars, training journeys, expansion into new retail environments, and regional growth projects
Plan and monitor activation investments, ensuring budget compliance and effective resource allocation
Represent the function in cross-functional forums and integrate Product, GTM, Execution, Visibility, BI, RGM, Finance, and Sales

Requirements

What you’ll need

Bachelor’s degree completed
Experience in Trade Marketing, Sales, or Marketing
Knowledge of Mtrix and Scantech
Experience working with agencies, including negotiation and materials management
Advanced proficiency in PowerPoint and Excel
Knowledge of Artificial Intelligence (AI) is a plus
Knowledge of calendar development and training delivery
Experience in the grocery/food retail channel is a plus
Knowledge of budget management and monitoring
Willingness to travel

Benefits

Comp & perks

Health Insurance
Dental Insurance
Life Insurance
Wellhub
Meal Voucher
Havaianas Product Discount
Birthday Day Off
Transportation Allowance
Private Pension Plan
Profit-Sharing Program (PLR)
Courses, training, and other development opportunities through ALU (Alpa Learning Universe), our corporate university
Flexible Hybrid Work Model (working from the office at least three days per week)
Flexible Hours