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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic communications and media relations within the travel and lifestyle sectors, with a strong ability to draft press materials and secure media coverage. Proficient in managing client relationships and executing campaigns while staying current on industry trends.
Highest-signal resume keywords
Travel/Lifestyle PR ExperienceProficiency in SpanishMedia Coverage SecuredExperience with Reporting PlatformsDestination PR Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Drafting Press ReleasesMedia OutreachCampaign DevelopmentEvent ManagementClient Relationship Management
Soft Skills
AdaptabilitySelf-StarterTeam CollaborationFlexibilityMentoring
Tools & Technologies
Muck RackMeltwaterTagger
Industry Keywords
Luxury TravelHospitalityMedia TrendsPress TripsContent Creators
About the role
Key responsibilities & impact- Execute strategic communications strategies supporting client objectives
- Maintain day-to-day client relationships through meetings, conference calls, agenda-building, reporting, and regular communication
- Develop creative story angles and media outreach angles
- Draft press releases, pitches, media alerts, briefing materials, fact sheets, talking points, and other communications materials
- Cultivate relationships with journalists, editors, producers, influencers, and industry partners
- Secure proactive and reactive media coverage across national, regional, trade, broadcast, and digital outlets
- Identify newsjacking opportunities and emerging industry trends
- Assist with campaign development, partnerships, media events, and brand activations
- Support executive visibility initiatives, including speaking opportunities, awards, and leadership events
- Monitor, measure, and report media activity and results while tracking account progress against goals
- Mentor and support account coordinators
- Conduct client, competitor, and industry research to inform strategy
- Stay current on luxury travel, hospitality, lifestyle, and media trends
- Handle day-to-day account needs, proactively identify solutions, and escalate larger issues when appropriate
- Assemble thoughtful press trip itineraries with destination tourism product suppliers and clients
- Travel domestically and internationally as needed for events, press trips, client meetings, and industry conferences
- Work within a 6–8-person team across a portfolio of destination accounts, currently focused on Mexican states and regions
Requirements
What you’ll need- One to three years’ experience in travel/lifestyle PR
- Destination PR experience preferred
- Agency experience preferred
- Proficiency/fluency in Spanish highly preferred
- Ability to adapt to a fast-paced, multi-tasking, unique work environment
- Flexibility with changing plans and goals; adaptable and forward-thinking
- Self-starter with ability to contribute to a team and work independently when needed
- Experience drafting and editing press materials and managing conversations with media and content creators
- Experience working on events and activations and/or managing FAM or press trips
- Growing portfolio of secured media coverage across national, magazine, newspaper, broadcast and digital outlets
- Knowledge of the travel industry and relevant media, including industry-appropriate bloggers and content creators
- Proficiency in reporting platforms such as Muck Rack, Meltwater, and Tagger
- Resume and cover letter required
- Relevant portfolio links or case studies encouraged
Benefits
Comp & perks- Competitive compensation
- Comprehensive health and wellness plans
- Unlimited PTO
- 401(k)
- Professional growth pathways
- Mentorship and learning opportunities
- Equal opportunity employer
