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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading integrated communications strategies for hospitality clients, with a strong focus on client success, team leadership, and crisis communications. Proficient in media relations, campaign management, and reporting within the travel and lifestyle sectors.
Highest-signal resume keywords
Integrated Communications Strategy DevelopmentTeam Leadership and ManagementCrisis Communications ExperienceMedia Relations and CoverageProficiency in Reporting Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPress Release WritingMedia PitchingCrisis CommunicationsClient Relationship ManagementReporting and AnalysisEvent PlanningInfluencer Strategy DevelopmentStory IdentificationMedia Measurement
Soft Skills
Exceptional Written CommunicationVerbal Communication SkillsTeam CollaborationPositive AttitudeAdaptability
Tools & Technologies
Muck RackMeltwaterTagger
Industry Keywords
Travel IndustryLifestyle PRRestaurant PRAgency ExperienceMedia CoverageJournalist RelationshipsInfluencer EngagementClient SatisfactionMarket ResearchHospitality Accounts
About the role
Key responsibilities & impact- Develop and lead integrated communications strategies for destination clients
- Provide strategic direction to clients and team members
- Lead client success and satisfaction across a portfolio of hospitality accounts
- Manage a team of 3 members and oversee their account work
- Ensure deliverable goals are met or exceeded
- Maintain client relationships through meetings, travel/events, conference calls, agendas, notes, and reports
- Train, coach, edit, mentor, and provide leadership to account executives and senior account executives
- Deliver strategic media results and measurement
- Support crisis communications as needed
- Identify stories and pitches; write and edit press releases, media alerts, photo captions, and media pitches
- Develop relationships with journalists, bloggers, and influencers
- Generate ideas and campaigns and participate in brainstorms
- Recommend, source, and implement strategic events and partnerships
- Develop influencer strategies, research, campaign ideas, and communications management
- Escalate client issues with suggested solutions and independently handle minor issues
- Research and analyze clients and the marketplace
- Oversee detailed monthly and quarterly reporting
- Monitor industry news, trends, and technology; attend events and network
Requirements
What you’ll need- Six to seven years of work experience in travel/lifestyle and restaurant/FWS PR
- Agency experience preferred
- Minimum one year in a supervisory capacity managing at least 2 junior team members
- Ability to adapt to a fast-paced, multi-tasking work environment
- Proven ability to lead a team and work independently
- Experience resolving client issues quickly and efficiently
- Exceptional written and verbal communication skills
- Outstanding team player with a positive attitude
- Experience launching campaigns with non-client partners
- Solid portfolio of secured media coverage across national, magazine, newspaper, TV, and digital outlets
- Comprehensive knowledge of the travel industry and media, including relevant bloggers and influencers
- Proven crisis communications experience is a plus
- Proficiency in reporting platforms: Muck Rack, Meltwater, and Tagger
- Resume, cover letter, and relevant portfolio links or case studies required for application
Benefits
Comp & perks- Competitive compensation
- Comprehensive health and wellness plans
- Unlimited PTO
- 401(k)
- Professional growth pathways
- Mentorship and learning opportunities
- Equal opportunity employer
