Marketing Specialist

Quisitive

. Plan and run integrated campaigns and events for the Business Applications portfolio, including Dynamics 365, Power Platform, and partner technologies such as Board .

Posted 10/22/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated B2B marketing campaigns, including demand generation and event management, while leveraging data tools and strong copywriting skills to drive results and optimize strategies.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation CampaignsEvent ManagementB2B CopywritingAccount-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningLead TrackingBudget ManagementSEO OptimizationGEO OptimizationContent CreationPipeline ManagementEmail MarketingDigital MarketingData Analysis

Soft Skills

CollaborationCommunicationJudgment

Tools & Technologies

CRM SoftwareZoomInfoExcelAI Tools

Industry Keywords

Business ApplicationsDynamics 365Power PlatformTechnology MarketingIT Services

About the role

Key responsibilities & impact

Plan and run integrated campaigns and events for the Business Applications portfolio, including Dynamics 365, Power Platform, and partner technologies such as Board
Turn marketing priorities into campaign plans with target accounts, messaging, tactics, success measures, and budgets
Track leads, opportunities, and pipeline in CRM; report results monthly and adjust campaigns based on results and BDR feedback
Own email, nurture, landing page, case study, blog, article, eBook, and guide content
Plan and run annual industry conferences, trade shows, customer and partner events, and webinars, including logistics, lead follow-up, and reporting
Run email, nurture, and ABM programs for priority accounts with email and digital specialists
Equip sellers with campaign briefs, solution sheets, battlecards, outreach emails, and pitch decks
Stay current on the portfolio, competitors, and target industries; bring campaign angles and PR opportunities to leadership
Collaborate with sellers, BDRs, solution architects, subject matter experts, and marketing specialists

Requirements

What you’ll need

5 or more years of B2B marketing experience, ideally in technology, software, or IT services
Demand generation campaigns with pipeline results that you can walk us through
Hands-on experience running trade shows and hosted events, from budget and logistics through lead follow-up
Strong B2B copywriting across email, landing pages, long-form content, and sales enablement, including SEO and GEO optimized content
Experience scoping ABM campaigns and campaign workflows
ZoomInfo or a similar data tool, plus intermediate Excel skills
Regular use of AI tools for research, drafting, and productivity, with good judgment about accuracy