Growth Marketing Manager

Quizlet

. Own paid acquisition end-to-end across paid social, search, app install, and emerging placements .

Posted 10/27/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $149,436 - $196,134 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid acquisition strategies across multiple channels, with a strong analytical foundation in attribution, incrementality testing, and cohort analysis. Proven ability to optimize creative assets and collaborate with cross-functional teams to drive user growth and subscription success.

Highest-signal resume keywords

Paid Media Budget ManagementAttribution And Incrementality TestingCohort Analysis And LTV/CAC ModelingCreative Judgment And Advertising Performance EvaluationAgency And Vendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Acquisition StrategyAttribution TestingCohort AnalysisLTV/CAC ModelingDashboard BuildingAd Platform ManagementMeasurement Infrastructure SetupCreative OptimizationBudget AllocationPerformance Reporting

Soft Skills

Analytical ThinkingIndependent JudgmentPrioritization SkillsSelf-Starter AttitudeBias Toward Action

Industry Keywords

Consumer SubscriptionApp MarketingFreemium Subscription BusinessEducation MarketingGen Z Audience Targeting

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own paid acquisition end-to-end across paid social, search, app install, and emerging placements
Set strategy, allocate budgets, optimize creative, and refine landing pages
Evaluate and direct growth agency partnerships and execution
Own attribution, incrementality testing, CAC, and payback measurement
Defend measurement and budget recommendations to leadership
Evolve the creative testing engine with Brand, Social, and Design
Turn organic creative winners into paid assets and feed performance learnings back to content teams
Own the iOS and Google Play app store presence, including listings, screenshots, copy, and metadata testing
Plan acquisition budgets and creative around seasonal peaks such as back-to-school and finals
Partner with Lifecycle to connect acquisition to activation
Forecast and report on spend, efficiency, and contribution to new user and subscription growth
Work closely with engineering and data science

Requirements

What you’ll need

Deep hands-on experience owning paid media budgets across multiple channels, with direct accountability for efficiency targets
Strong analytical foundation, including attribution, incrementality testing, cohort analysis, and LTV/CAC modeling
Ability to build dashboards, describe tracking and segmentation needs, and help engineering diagnose and troubleshoot issues
Experience managing agencies or vendors
Creative judgment and ability to evaluate advertising performance
Consumer subscription or app experience, ideally with strong seasonality or a Gen Z audience
Recognized authority in the field with independent judgment and prioritization skills
Self-starter with a bias toward action
Experience marketing to students, or in education, consumer apps, or a freemium subscription business is a bonus
Experience standing up measurement infrastructure such as MMM or geo testing is a bonus
Comfort working directly in ad platforms is a bonus
Legally authorized to work in the United States
Must be willing to report to the Quizlet office at least two days per week, Wednesday and Thursday, and reside within a commutable distance or be willing to relocate

Benefits

Comp & perks

Collaborate with your manager and team to create a healthy work-life balance
20 vacation days
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave
FSA
HSA
Commuter benefits
Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice