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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining growth strategies for consumer products, leveraging deep analytical skills and experimentation to drive engagement and retention. Proven ability to influence cross-functional teams and lead complex initiatives while aligning product opportunities with user needs.
Highest-signal resume keywords
Growth Strategy DevelopmentCohort AnalysisA/B TestingCross-Functional CollaborationProduct Judgment in Freemium Models
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cohort AnalysisFunnel DiagnosticsA/B TestingData InterpretationGrowth Loop IdentificationMarket LocalizationUser Journey MappingInstrumentation GuidanceConsumer Experience BuildingAnalytical Skills
Soft Skills
Influencing StakeholdersMentorshipDecision-MakingCollaborationProblem-Solving
Industry Keywords
Consumer ProductsFreemium Business ModelsAd-Supported BusinessesInternational GrowthUser EngagementRetention StrategiesAdvertising RevenueMarket PrioritizationSeasonal Education ProductsAI for Product Discovery
About the role
Key responsibilities & impact- Define Quizlet’s growth strategy across the free experience, ads, internationalization, and growth loops
- Identify audiences, learner needs, and product opportunities that drive durable growth
- Set portfolio priorities and align partners around a roadmap balancing near-term and long-term opportunities
- Improve onboarding, activation, repeat engagement, and discovery of study tools
- Partner with Learning Experience teams to build lasting study habits
- Identify, test, and scale sharing, collaboration, referral, and user-created-content growth loops
- Partner with Ads Revenue Operations and Engineering on ad placements, formats, ad load, and performance
- Evaluate advertising revenue alongside study completion, retention, and customer trust
- Lead international growth through market identification, localization, and market-specific experiences
- Partner with subscriptions and payments on pricing and payment needs
- Connect free and paid journeys and use cohort behavior and lifetime value to guide investment
- Define hypotheses, improve instrumentation, and run experiments with clear success criteria
- Account for seasonality, acquisition mix, and longer-term effects when evaluating experiments
- Drive complex cross-functional initiatives, clarify decisions and dependencies, resolve competing priorities, and mentor others
- Partner with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations
Requirements
What you’ll need- Record of leading growth for consumer products at scale, with measurable results in activation, engagement, retention, or product-led acquisition
- Impact extending across multiple product surfaces or user journeys
- Strong product judgment in freemium or ad-supported businesses
- Experience identifying new opportunities and setting strategy in ambiguous problem spaces
- Deep analytical and experimentation skills, including cohort analysis, funnel diagnostics, A/B testing, and interpreting causal evidence
- Ability to distinguish incremental impact from shifts in traffic mix or cannibalization
- Experience building consumer experiences with Engineering and Design
- Technical fluency to guide instrumentation, platform dependencies, and delivery tradeoffs
- Experience using qualitative research alongside data
- Ability to influence senior stakeholders and partner teams without formal authority
- Experience with mentorship, shared decision frameworks, and cross-functional collaboration
- At Principal level, experience shaping strategy and operating practices beyond the immediate team
- Authorization to work in the United States
- Ability to work from or relocate to a commutable distance from the San Francisco office and report onsite at least two days per week
- Bonus: experience with ad yield, placements, advertising effects on engagement, international localization, market prioritization, sharing/referral/community/content growth loops, seasonal education products, or AI for product discovery, experimentation, or growth
Benefits
Comp & perks- 20 vacation days
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave
- FSA
- HSA
- Commuter benefits
- Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
- Hybrid work arrangement supporting work-life balance