Senior Lifecycle Marketing Manager

Quizlet

. Run lifecycle marketing programs end-to-end, from briefing and copy iteration through creative project management, platform build, and launch .

Posted 10/26/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in running end-to-end lifecycle marketing programs, including strategy development, campaign execution, and performance reporting. Proficient in leveraging modern lifecycle platforms and marketing automation tools to enhance customer engagement and retention.

Highest-signal resume keywords

Lifecycle Marketing Program ManagementMarketing Automation Software (Braze, Iterable)HTML/CSS KnowledgeSegmentation and ExperimentationCollaboration with Product and Engineering

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ExecutionAudience BuildingTriggered JourneysEmail Deliverability FundamentalsSegmentationExperimentationCopy ExperimentationReporting Automation

Soft Skills

Strong Writing SkillsSelf-StarterBias Toward Action

Tools & Technologies

BrazeIterableMarketing Automation Software

Industry Keywords

Consumer ProductLifecycle StrategyEngagementConversionRetentionBehavioral Trigger RoadmapInternational Markets

About the role

Key responsibilities & impact

Run lifecycle marketing programs end-to-end, from briefing and copy iteration through creative project management, platform build, and launch
Shape lifecycle strategy and roadmap across activation, engagement, conversion, retention, and winback
Execute campaigns through push, email, and in-product modals
Partner with Product Management on instrumentation, triggers, eligibility, and launch coordination
Establish lifecycle marketing for a net-new product, including a separate workspace, go-to-market coordination, and behavioral trigger roadmap
Grow mobile push opt-in rates
Build richer, real-time behavioral segmentation and personalization capabilities
Own conversion and retention targets for lifecycle-influenced MAU and revenue, and report performance
Run experimentation programs and govern message volume and frequency
Partner with the Ads team on sponsored email and co-marketing campaigns
Extend lifecycle programs into international markets with Growth, Product, and Partnerships
Adapt journeys, timing, and messaging to local academic calendars and norms

Requirements

What you’ll need

Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale
Fluency with a modern lifecycle platform, including audience building, triggered journeys, templates, and campaign QA
Knowledge of HTML/CSS
Experience with marketing automation software such as Braze, Iterable, or comparable tools
Email deliverability fundamentals, including sender reputation, IP warming, and list hygiene
Strong command of segmentation and experimentation
Proven partnership with Product and Engineering on instrumentation and triggers
Ability to translate marketing needs into requirements engineers can build
Comfort working directly with engineering and data science on technical issues
Experience using AI for copy experimentation and reporting automation
Strong writing skills
Self-starter with a bias toward action
Ability to work in a hybrid arrangement from the San Francisco office at least two days per week, Wednesday and Thursday

Benefits

Comp & perks

20 vacation days
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave
FSA
HSA
Commuter benefits
Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Healthy work-life balance collaboration with manager and team