Senior Marketing Strategist

Rabobank

. Act as the strategic marketing partner to the Product Owner of the marketing squad .

Posted 10/7/2026full-timeUtrecht • NetherlandsSenior💰 €5,030 - €7,183 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing strategic marketing plans, leveraging consumer insights to drive product positioning and communication strategies. Proven ability to lead cross-functional teams and mentor members while establishing KPI frameworks to measure campaign effectiveness.

Highest-signal resume keywords

Strategic MarketingConsumer EngagementAgile EnvironmentsStakeholder Relationship ManagementKPI Framework Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyProduct MarketingCommunication StrategiesCampaign ManagementPerformance EvaluationAdoption PlansConsumer InsightsData AnalysisPositioningMessaging

Soft Skills

MentoringCollaborationAdvisory SkillsReliability

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

MarketingCommunicationsBusiness AdministrationEconomicsConsumer Insights

About the role

Key responsibilities & impact

Act as the strategic marketing partner to the Product Owner of the marketing squad
Translate consumer insights into positioning, messaging, communication strategies, and adoption plans
Develop marketing strategies supporting long-term objectives and measurable business impact
Lead end-to-end communication and engagement campaigns from planning through performance evaluation
Establish KPI frameworks measuring campaign effectiveness, customer engagement, and adoption outcomes
Develop and drive strategic marketing plans aligned with consumer needs, business priorities, and organisational objectives
Lead positioning, messaging, communication, and adoption strategies for product launches
Build stakeholder relationships and advise teams using consumer insights, performance data, and strategic recommendations
Mentor team members and contribute to capability building
Collaborate across squads, tribes, and leadership teams to maximise user value and adoption

Requirements

What you’ll need

Bachelor's or master's degree in marketing, Communications, Business Administration, Economics, or a related field
Minimum 7 years of experience in marketing strategy, product marketing, consumer engagement, communications, adoption, or related disciplines
Proven track record of developing and executing successful strategic marketing and communication initiatives
Experience working within Agile environments
Experience collaborating closely with multidisciplinary teams
Must be located in the Netherlands
Legal right to work in the Netherlands
CV and answers to the three application questions are required
Reliability check is part of the procedure

Benefits

Comp & perks

Thirteenth month's salary
8% holiday allowance
10% Employee Benefit Budget
EUR 1,400 development budget per year
Hybrid working: balance between home and office work
Pension with the option to set the maximum amount of personal contribution
Healthy balance between work and home