Director of Digital Products, Ad Experiences, Audience Activation

Radio-Canada

. Shape the vision for CBC/Radio-Canada monetization experience evolution .

Posted 10/22/2026full-timeToronto • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in advertising and digital transformation, with a strong focus on audience segmentation and monetization strategies. Proven ability to lead cross-functional teams and drive innovation in digital advertising experiences.

Highest-signal resume keywords

Leadership In Media Or AdvertisingDigital Transformation ExpertiseAudience Segmentation StrategyBilingual Proficiency In French And EnglishExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Monetization StrategyAd-Tech IntegrationsData Strategy DevelopmentTesting Practices For Ad FormatsMulti-Platform Consumer Behaviour

Soft Skills

Relationship ManagementAdaptability In Dynamic EnvironmentsInfluencing Senior ExecutivesOperational ExcellenceStrategic Negotiation

Industry Keywords

Digital AdvertisingMedia SolutionsAudience Data ActivationProduct DevelopmentOrganizational Change

About the role

Key responsibilities & impact

Shape the vision for CBC/Radio-Canada monetization experience evolution
Support day-to-day audience segmentation activities and inform the monetization data strategy and roadmaps
Lead monetization product evolution from testing and discovery through delivery
Enhance digital advertising experiences and drive innovation to retain current clients and audiences and attract new ones
Evolve tools and solutions supporting Media Solutions and Marketing operations for audience segmentation
Coordinate work carried out by product teams with product managers
Maintain strategic and operational alignment with sales, marketing, communications, and ad technology teams
Create synergies across products to strengthen engagement within Radio-Canada’s broader digital ecosystem
Contribute to digital transformation initiatives
Develop a strategic roadmap aligned with Media Solutions priorities
Identify and execute the highest-priority initiatives
Enable evolution of ad formats, ad-tech integrations, data strategy, and user-facing features
Establish a testing practice for ad loads, user scenarios, and ad formats
Ensure products are relevant in the market and sellable
Serve as the main accountability and escalation point to Media Solutions for product development
Coach and mentor a cross-functional team of product managers, data analysts, and data experts
Partner with Ad Tech, Ad Operations, and Data Monetization to understand needs and strategic roadmaps
Enable revenue generation through activation of first-party audience data

Requirements

What you’ll need

Minimum of five to seven (5 to 7) years of progressive leadership within the media or advertising industry
Deep expertise in advertising, digital transformation, and multi-platform consumer behaviour
Demonstrated adaptability in dynamic environments with the resilience to navigate ambiguity and lead organizational change
Exceptional communication and presentation skills
Bilingual proficiency in French and English is highly desirable
Superior relationship management skills with a proven ability to influence senior executives through diplomacy and strategic negotiation
Ability to manage competing priorities and high-pressure deadlines with operational excellence
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check; other background checks may be conducted based on operational requirements
Employees must adhere to CBC/Radio-Canada's Code of Conduct as a condition of employment

Benefits

Comp & perks

Hybrid work arrangement with a mix of in-office and remote work
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process