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Integrated Account Lead – Media Solutions
Radio-Canada. Generate, lead, and participate in planning and executing high-level broadcast and digital sales strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing broadcast and digital sales strategies, with a strong focus on client relationship management and revenue growth. Proficient in analyzing market trends and utilizing research to create tailored sales solutions that meet client needs.
Highest-signal resume keywords
Digital Sales ExperienceBroadcast Sales ExperienceBilingualism (English and French)Advanced Negotiating SkillsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisQuantitative Research InterpretationSales ForecastingCampaign CreationPresentation SkillsNegotiation SkillsCreative Problem SolvingRevenue Target ManagementCustom Marketing Solutions
Soft Skills
Excellent Communication SkillsStrong Listening SkillsOrganizational SkillsAbility to Work Under PressureAttention to Detail
Tools & Technologies
Microsoft Office SuiteGoogle Workspace
Industry Keywords
Canadian Media LandscapeBroadcast MediaDigital MediaSales InitiativesClient Base ExpansionAdvertising Sales AccountsMedia EventsProgrammatic SalesCustom Content ProgramsAgency Proposals
About the role
Key responsibilities & impact- Generate, lead, and participate in planning and executing high-level broadcast and digital sales strategies
- Negotiate and sell broadcast and digital media and innovative custom content programs using CBC/Radio-Canada assets, including social, native, and podcasts
- Sell combined broadcast and digital inventory through direct and programmatic channels
- Pursue and create new business opportunities to expand the client base and grow revenue
- Partner with marketing to develop custom marketing solutions and branded content strategies
- Design tailored sales packages and present them to advertisers and agencies
- Lead and collaborate on sales initiatives through agency proposals, direct-to-client sales, and new business acquisitions
- Develop creative strategies to meet targets and maximize revenue
- Build relationships with industry associations and represent CBC/Radio-Canada at media events
- Manage advertising sales accounts, including solution development, campaign creation, presenting, negotiating, and closing sales
- Manage client relationships and oversee day-to-day strategic business execution
- Create and manage sales plans and tactics, with weekly, monthly, and quarterly reporting and forecasting
- Monitor market changes, competitive landscape, trends, and movements within the sales territory
- Maintain client profiles, contact updates, and historical buying data
- Analyze and interpret research statistics for sales presentations and packages
Requirements
What you’ll need- Post-secondary education or equivalent combination of education and experience
- Minimum of five years’ digital experience in a sales or sales-related role in a media environment
- Broadcast sales experience is an asset
- Excellent knowledge of the Canadian media landscape and CBC offerings in both French and English media
- Bilingualism (English and French) is an asset
- Ability to understand and use quantitative and qualitative research material
- Microsoft Office Suite required
- Google Workspace is an asset
- Extensive creativity in developing sales strategies and customer solutions
- Ability to keep abreast of the evolving media environment and technology
- Ability to present solutions to executives and motivate purchases
- Advanced negotiating and sales abilities
- Consultative and collaborative approach to selling
- Ability to maintain existing customer relationships and develop new relationships
- Excellent written and oral communication and presentation skills
- Strong listening skills and tact
- Experience performing under pressure to meet deadlines, generate new customers, and manage multi-million-dollar revenue targets
- Ability to exercise good judgment and make quick decisions affecting the organization’s financial situation
- Comfort with ambiguity while adhering to corporate policies
- Attention to detail
- Strong organizational skills
- Candidates may be subject to skills and knowledge testing
- Successful candidates must complete a mandatory criminal record check; other background checks may apply
Benefits
Comp & perks- Permanent employment
- Hybrid work arrangement / telework
- English and French media opportunities
- Background-check process and workplace accommodation support
- Inclusive workplace and equal-opportunity commitment