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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing sales strategies for TV and digital advertising, with a strong focus on team leadership, mentorship, and negotiation skills. Proficient in utilizing advanced analytics and strategic sales tools to drive revenue growth and optimize account management.
Highest-signal resume keywords
Advertising Sales ExperienceSalesforce ProficiencyBilingual Communication SkillsTeam Leadership and MentorshipNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisAccount ManagementSales ForecastingBusiness Review Assistance
Soft Skills
Collaborative LeadershipInterpersonal SkillsMotivational SkillsStress ManagementIndependent Work
Tools & Technologies
SalesforcePower BIThinkTVMicrosoft OfficeGoogle Workspace
Certifications & Qualifications
Undergraduate Degree in Business AdministrationMandatory Criminal Record Check
Industry Keywords
TV AdvertisingDigital AdvertisingSales OperationsClient MeetingsMarket Intelligence
About the role
Key responsibilities & impact- Report to the Senior Manager, Regional Sales
- Develop and orchestrate short- and long-term sales strategies to maximize TV and digital advertising revenues
- Oversee the sales team’s day-to-day operations and provide guidance and mentorship
- Liaise with the sales team, management, support departments and key industry partners
- Participate in negotiations to renew national, regional and local annual agreements
- Assist team members with quarterly business reviews
- Lead twice-yearly territory alignment and target validation planning sessions
- Track weekly sales forecasts and manage account management and transfer administration
- Identify growth opportunities across active accounts
- Optimize workflows and collaboration with internal support departments
- Represent the sales team on internal committees, strategic client events and industry gatherings
- Oversee governance and use of Salesforce, On Air and Workday
- Develop, train and mentor the sales team and support sales representatives during high-impact client meetings
- Travel within Quebec City, Eastern Quebec, Saguenay, Sherbrooke and Trois-Rivières for co-selling support and industry events
- Implement prospecting roadmaps and reactivate high-value dormant accounts
- Oversee strategic sales tools using market intelligence and advanced analytics, including Power BI and ThinkTV
Requirements
What you’ll need- Undergraduate degree (bachelor’s) or the equivalent in business administration, marketing or a related field
- Five to ten years’ demonstrated experience in advertising sales (TV and digital)
- Experience in coaching, mentorship and cross-functional leadership; people management experience an asset
- Collaborative leadership style, assertive business vision and ability to motivate a sales team
- Excellent negotiation and interpersonal skills
- Ability to analyze market and research data and convert it into actionable business opportunities
- Strong skills in Microsoft Office, Google Workspace and Salesforce
- Superior oral and written communication skills in English and French; bilingualism required
- Ability to work independently, manage stress and handle multiple priorities
- Mandatory criminal record check for candidates advancing in the recruitment process
Benefits
Comp & perks- Hybrid work arrangement
- Permanent employment
- Equal opportunity and inclusive workplace
- Accommodation support during the recruitment process
- Employee Code of Conduct and conflict-of-interest guidance