Product Manager, MarTech, French Services

Radio-Canada

. Own and steer the MarTech roadmap in alignment with leadership’s strategic pillars .

Posted 9/15/2026full-timeQuebec City • CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in MarTech strategy, including customer journey orchestration, analytics, and performance tools, while ensuring compliance with data protection regulations. Proven ability to translate complex marketing needs into actionable technology requirements and drive adoption of marketing technologies across teams.

Highest-signal resume keywords

MarTech Roadmap OwnershipCustomer Journey Orchestration PlatformsData Protection RegulationsAtlassian Suite ProficiencyBilingualism (English/French)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MarketingData Flows and Tracking PrinciplesTechnical User Story DevelopmentVendor Selection CoordinationMarketing Data Pipeline ManagementFeature Adoption OptimizationDocumentation MaintenanceBudget TrackingMarket Trend Analysis

Soft Skills

Influential LeadershipTeam GuidanceTraining FacilitationCross-Functional CollaborationResistance Mitigation

Tools & Technologies

Atlassian Suite (Jira, Confluence)Analytics ToolsAd ServersCustomer Data Platforms (CDPs)Marketing Technologies

Industry Keywords

Digital IntelligencePrivacy ComplianceData ProtectionProcurement ProcessesMarketing Technology Stack

About the role

Key responsibilities & impact

Own and steer the MarTech roadmap in alignment with leadership’s strategic pillars
Anticipate market trends to support growth objectives
Act as technical subject matter expert and coordinator during procurement and vendor selection processes
Partner with Procurement and specialized teams on new solutions
Prioritize development pipelines and translate complex business needs into technical user stories
Maximize return on technology investments
Track licensing and usage budgets
Optimize feature adoption across MarTech tools
Lead post-implementation performance reviews
Drive platform integration and seamless data flow across the MarTech stack
Ensure data is collected, centralized and actionable for third-party systems
Ensure platform compliance with privacy and data protection regulations
Oversee the reliability of marketing data pipelines
Serve as internal subject matter expert and drive adoption of marketing technologies
Lead through influence with internal partners to align business processes with technological capabilities

Requirements

What you’ll need

Bachelor’s degree in digital marketing, digital intelligence, information technology or a related field
At least ten (10) years’ experience in marketing and technology or performance marketing
Excellent command of French and a good understanding of English
Demonstrated expertise in deploying and managing customer journey orchestration platforms, analytics and performance tools, ad servers and CDPs
Strong understanding of data flows and tracking principles, including tags and pixels
Strong command of digital privacy and data protection regulations
Proven ability to guide teams through adoption of new workflows, mitigate resistance and facilitate training
Advanced proficiency with the Atlassian suite (Jira, Confluence)
Ability to translate marketing challenges into technology requirements and articulate technical value in terms of business outcomes
Ability to maintain accurate documentation and asset inventories
Bilingualism (English/French)
Candidates may be subject to skills and knowledge testing
Mandatory criminal record check for candidates advancing in the recruitment process
Must adhere to CBC/Radio-Canada’s Code of Conduct and conflict-of-interest policy as a condition of employment

Benefits

Comp & perks

Competitive CBC/Radio-Canada employee benefits
Work/life balance
Inclusive and diverse workplace
Ongoing innovation culture
Accommodation support during recruitment process