Sales and Marketing Analyst, French Services

Radio-Canada

. Ensure sales targets are met by applying ad inventory management and pricing strategies to optimize TV schedule revenue potential .

Posted 10/2/2026full-timeMontreal • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales target optimization through ad inventory management and pricing strategies, alongside strong analytical skills for data interpretation and reporting. Proficient in developing dynamic reports and dashboards to support revenue generation in the media industry.

Highest-signal resume keywords

Ad Inventory ManagementData AnalysisIBM Cognos AnalyticsPower BIMedia Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ReportingAudience ForecastingRevenue Generation StrategiesMarket Demand AnalysisPerformance Analysis

Soft Skills

Attention to DetailCommunication SkillsProject ManagementInnovative Presentation

Tools & Technologies

WindowsExcelPowerPointGoogle SuiteNumerisInfosysInstar TV/VAMTAM

Industry Keywords

Media Buying AgenciesTelevisionDigital Media

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

Ensure sales targets are met by applying ad inventory management and pricing strategies to optimize TV schedule revenue potential
Monitor inventory utilization and adjust rates based on market demand
Analyze media research data, including Numeris data
Provide audience forecasts and rate justifications for seasonal programming schedules
Prepare audience tracking tools and performance analyses for programs
Interpret performance results to adjust revenue generation strategies and forecasts
Design, develop, and optimize dynamic reports and dashboards using IBM Cognos Analytics and Power BI Desktop
Maintain and evolve existing reports in the Cognos Analytics environment
Contribute to renewal of direct client agreements by proposing negotiation strategies and commercial offer parameters to sales teams

Requirements

What you’ll need

University degree in marketing or equivalent
Three (3) or more years of relevant industry experience
Ability to analyze and present data reports in an innovative and accessible way
Ability to extract, analyze, and model data to generate accurate reports and actionable recommendations
Technical proficiency in Windows, Excel, PowerPoint, Power BI, Google Suite, IBM Cognos Analytics, databases and information systems including Numeris, Infosys, Instar TV/VAM, and TAM
Ability to quickly learn internal tools including MRO, Rates & Rating Tool, and Onair
Ability to meet various deadlines and manage multiple projects simultaneously
Rigor and attention to detail
Excellent oral and written communication skills
Bilingualism is an asset
Knowledge of the media industry, media buying agencies, television and/or digital media is an asset
Up-to-date CV required
Successful candidates must complete a mandatory criminal record check and may undergo other background checks

Benefits

Comp & perks

Hybrid/telework work arrangement
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process