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Sales Manager – Media Solutions
Radio-Canada. Report to the Director, Multiplatform Sales, Montreal .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing sales strategies for TV and digital advertising, with a strong focus on team leadership, mentorship, and effective negotiation skills. Proficient in utilizing CRM systems like Salesforce and managing cross-functional collaboration to drive revenue growth.
Highest-signal resume keywords
Advertising Sales ExperienceSalesforce ProficiencyBilingual Communication SkillsTeam Leadership and MentorshipNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisAccount ManagementSales ForecastingBusiness Review Assistance
Soft Skills
Collaborative LeadershipInterpersonal SkillsMotivational SkillsStress ManagementIndependent Work
Tools & Technologies
SalesforceOn AirWorkdayMicrosoft OfficeGoogle Workspace
Industry Keywords
TV AdvertisingDigital AdvertisingClient NegotiationsSales Team ManagementCode of Conduct Compliance
About the role
Key responsibilities & impact- Report to the Director, Multiplatform Sales, Montreal
- Develop and orchestrate short- and long-term sales strategies to maximize TV and digital advertising revenues
- Oversee the sales team’s day-to-day operations and provide guidance and mentorship
- Serve as primary liaison between the sales team, management, support departments and key industry partners
- Participate in negotiations to renew national, regional and local annual agreements
- Assist team members with quarterly business reviews
- Approve discounts and bonuses
- Lead twice-yearly planning sessions for territory alignment and target validation
- Track weekly sales forecasts and manage administrative aspects of account management and transfers
- Identify growth opportunities across active accounts
- Optimize workflows and collaboration with internal support departments
- Represent the sales team on internal committees, strategic client events and industry gatherings
- Oversee governance and use of Salesforce, On Air and Workday
- Develop, train and mentor the sales team
- Support sales representatives during high-impact client meetings and representation activities
Requirements
What you’ll need- Undergraduate degree (bachelor’s) or the equivalent in business administration, marketing or a related field
- Five to ten years’ demonstrated experience in advertising sales (TV and digital)
- Experience in coaching, mentorship and cross-functional leadership; experience in people management an asset
- Collaborative leadership style, assertive business vision and ability to motivate a sales team
- Excellent negotiation and proven interpersonal skills
- Ability to analyze market and research data and convert it into actionable business opportunities
- Strong skills in Microsoft Office and Google Workspace
- Experience with CRM systems, particularly Salesforce
- Superior oral and written communication skills in English and French; bilingualism required
- Ability to work independently and manage stress and multiple priorities in a dynamic environment
- Mandatory criminal record check for candidates advancing in the recruitment process
- Ability to adhere to CBC/Radio-Canada’s Code of Conduct and conflict-of-interest policy as a condition of employment
Benefits
Comp & perks- Hybrid work arrangement
- Permanent employment
- Coaching, mentorship and cross-functional leadership opportunities
- Inclusive workplace and equal opportunity
- Accommodation support during the recruitment process
- Employee Code of Conduct and conflict-of-interest guidance