Senior Communications and Marketing Specialist, News Marketing

Radio-Canada

. Develop and implement integrated marketing plans promoting CBC News programming across digital, social, owned and operated, out-of-home and other platforms .

Posted 11/9/2026full-timeToronto • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing integrated marketing plans, with a strong focus on audience engagement and brand promotion across various platforms. Possesses superior writing, editing, and public speaking skills, complemented by a deep understanding of CBC News and current affairs.

Highest-signal resume keywords

Integrated Marketing PlansAudience EngagementCreative Brief DevelopmentPublic SpeakingNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategiesWriting SkillsEditing SkillsProofreading SkillsSocial Media PlatformsCreative ThinkingPresentation Skills

Soft Skills

Interpersonal SkillsOrganizational SkillsLeadership SkillsJudgmentInitiative

Industry Keywords

CBCCBC NewsCurrent AffairsStakeholder ManagementCommunity Engagement

About the role

Key responsibilities & impact

Develop and implement integrated marketing plans promoting CBC News programming across digital, social, owned and operated, out-of-home and other platforms
Identify new audiences, drive audience tune-in and foster brand engagement
Conceive, produce and deliver marketing and promotional materials and tactics, including online and in-person experiences
Manage relationships and collaborate with internal and external stakeholders and CBC News personalities
Work with local CBC teams across the country to develop community-anchored engagement strategies
Develop creative briefs and collaborate with internal creative teams to deliver impactful marketing creative
Provide feedback to internal and external stakeholders
Manage, approve and regularly update program assets
Champion diverse perspectives, inclusive messaging and varied points of view
Serve as a key storyteller for CBC News and report directly to the Senior Manager, News Marketing

Requirements

What you’ll need

University graduate in Marketing, Communications, Public Relations or related discipline, or equivalent combination of education, training and experience
Five (5) years of direct experience
Superior writing, editing and proofreading skills
Working knowledge of a wide range of communications and marketing strategies
Excellent interpersonal and organizational skills
Ability to work under pressure with deadlines and multiple priorities
In-depth skills on multiple social media platforms
Creative and strategic thinking
Demonstrated public speaking and networking skills
Ability to craft persuasive presentations
Leadership skills
Superior negotiation skills and ability to navigate complex issues to reach agreement
Knowledge of CBC, CBC News and current affairs
Ability to work in a fast-paced team environment with multiple priorities and tight deadlines
Excellent judgment and initiative
Passion for news and current affairs programming
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check; other background checks may apply

Benefits

Comp & perks

Hybrid work arrangement with work schedule discussed according to department guidelines
Permanent employment
Inclusive workplace and equal opportunity environment
Accommodation support during the recruitment process
Code of Conduct and conflict-of-interest guidance