Senior Specialist, Digital Marketing Corporate Communications

Radio-Canada

. Strengthen CBC/Radio-Canada’s relationship with Canadians through social communities and digital platforms, including newsletters .

Posted 10/30/2026full-timeMontreal • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital communications and social media strategy, with a strong ability to create engaging content and analyze campaign performance. Proficient in managing relationships and collaborating across departments to enhance corporate communications.

Highest-signal resume keywords

Digital Marketing ExpertiseSocial Media Content CreationSocial Media AnalyticsBilingual Communication SkillsLeadership and Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media ManagementCampaign Metrics AnalysisBasic HTML SkillsDigital Strategy DevelopmentTargeted Paid CampaignsEditorial Calendar ManagementPersuasive WritingResearch and PitchingKnowledge of Media Industry

Soft Skills

Leadership SkillsWorkload OrganizationCreativityProactive Problem SolvingRelationship Building

Tools & Technologies

G-SuiteDigital Collaborative ToolsSocial Media PlatformsContent Management SystemsEmail Marketing Tools

Certifications & Qualifications

University Degree in CommunicationsCertificate in Digital and Social Media

Industry Keywords

Public RelationsDigital MediaSocial Media TrendsCanadian PoliticsCorporate Communications

About the role

Key responsibilities & impact

Strengthen CBC/Radio-Canada’s relationship with Canadians through social communities and digital platforms, including newsletters
Contribute to the creation, implementation and promotion of content across Corporate platforms
Nurture relationships with various audiences, identify potential communications issues and provide strategic advice to senior management
Write content and coordinate approvals, design, translation, layout and online posting with other teams
Help update and maintain the 360 digital strategy and generate social media activities supporting its objectives
Research, pitch, produce and distribute communications material for digital campaigns
Plan content for Facebook, Instagram, YouTube, LinkedIn and newsletters
Lead special project working groups with members from various departments
Moderate, engage and foster discussion with Canadians through social media channels in both official languages
Monitor and update the Corporate Communications editorial calendar and develop approaches for related activities
Advise the president’s office, in collaboration with the Senior Manager, on social media posts
Monitor social and digital channels for real-time marketing opportunities
Supervise social media reports and analyze results with recommendations for strategy adaptation
Assist with planning and research for corporate initiatives and special projects
Act as the team’s digital marketing expert and organize sessions to share advice and best practices
Manage platform engagement and interactions
Participate in public relations activities
Work a flexible schedule with off-hours coverage, including evenings and weekends
Report to the Senior Manager, Content and Editorial Strategy and collaborate with Corporate, CBC and Radio-Canada Communications teams and the Office of the President and CEO

Requirements

What you’ll need

University degree or certificate in communications, digital and social media, or a related field
Five (5) or more years’ experience in communications, digital media, online marketing or public relations
Active and highly skilled on multiple social media platforms
Proven ability to create and market content for social media channels
Dynamic writing style and ability to write attention-grabbing, persuasive or promotional content
Excellent leadership skills and ability to work with others
Strong social-media analytical skills and ability to make recommendations based on campaign metrics or platform reactions
Keen interest in evolving digital and social media trends
Highly creative and proactive, with ability to propose innovative ideas
Strong workload organization skills to meet editorial deadlines and respond to last-minute requests
Highly skilled at running targeted paid campaigns
Solid understanding of social media analytics and terminology, including reach, engagement and impressions
Ability to build rapport in a few dozen characters
Basic HTML skills
Outstanding verbal and written communication skills
Ability to communicate and work in both English and French
Ability to work remotely with colleagues in other cities using digital collaborative tools
Knowledge of the media industry and Canadian politics
Knowledge of G-Suite is an asset
Ability to work from home as required by the current situation
Candidates may be subject to skills and knowledge testing
Mandatory criminal record check for candidates advancing in the recruitment process

Benefits

Comp & perks

Hybrid work arrangement
Flexible schedule with off-hours coverage, including evenings and weekends
Ability to work from home as required by the current situation
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process