TV and Digital Sales Representative – Business Development, French Services

Radio-Canada

. Conduct proactive, continuous prospecting to identify new market opportunities and convert high-value prospects into active clients .

Posted 11/4/2026part-timeMontreal • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in prospecting and closing sales in multiplatform advertising, with a strong ability to analyze client needs and develop customized proposals. Proficient in managing sales pipelines and exceeding revenue targets while maintaining exceptional communication skills in both French and English.

Highest-signal resume keywords

Multiplatform Advertising SalesProspecting and Lead QualificationSales Pipeline ManagementNegotiation and Closing SkillsFluency in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentROI-Driven Proposal CreationCRM ManagementSales Target AchievementAdministrative Sales Tasks

Soft Skills

Persuasion SkillsCritical Listening SkillsAbility to Work Under Pressure

Tools & Technologies

MS Office SuiteCRM Software

Certifications & Qualifications

Bachelor’s Degree in Administration or Related FieldValid Driver’s Licence

Industry Keywords

AdvertisingMarket OpportunitiesIntegrated Advertising CampaignsClient Relationship ManagementIndustry Events Participation

About the role

Key responsibilities & impact

Conduct proactive, continuous prospecting to identify new market opportunities and convert high-value prospects into active clients
Structure, negotiate and close commercial agreements with direct clients and agencies
Analyze prospects’ business needs to craft customized, ROI-driven advertising proposals
Manage the sales pipeline in the CRM to ensure continuous growth and exceed revenue targets
Cultivate a network of decision makers and participate in industry events
Collaborate with CBC & Radio-Canada Media Solutions departments, including Content Marketing and Research
Report to Montreal Sales leadership
Develop new business and acquire untapped markets using CBC/Radio-Canada’s TV and digital ecosystem
Negotiate and close integrated advertising campaigns

Requirements

What you’ll need

Bachelor’s degree in administration or related field, or equivalent experience
Three to five years' demonstrated experience in active prospecting and multiplatform (TV and digital) advertising sales
Proven track record of winning new accounts and outperforming sales targets
Results-driven profile with persuasion skills and the ability to close sales
Exceptional skills in prospecting and lead qualification
Ability to work well under pressure
Critical listening skills
Proficiency with the MS Office suite (PowerPoint, Word and Excel)
Ability to perform sales-related administrative tasks
Excellent spoken and written French; good command of English required
Valid driver’s licence and fully insured vehicle
Ability and willingness to travel frequently within your sales region
Candidates who advance must complete a mandatory criminal record check; other background checks may apply
Interview and possible skills and knowledge testing

Benefits

Comp & perks

Hybrid work arrangement with a mix of in-office and remote work
Temporary position for 13 months until January 2028
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process
Employee Code of Conduct and conflict-of-interest policy guidance