CRM Engagement Executive

Rail Delivery Group

. Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud .

Posted 10/14/2026contractLondon • United KingdomJunior💰 £40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing campaign management, particularly using Salesforce Marketing Cloud, with a strong focus on email best practices, data analytics, and customer retention strategies. Proficient in HTML/CSS coding and database segmentation to enhance customer communications and campaign performance.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Best PracticesHTML/CSS Email CodingDatabase Campaign SegmentationData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Best PracticesHTML CodingCSS CodingDatabase SegmentationA/B TestingDynamic ContentPerformance ManagementMicrosoft ExcelCustomer RetentionEmail Deliverability

Soft Skills

Strong Commitment to Customer ExperienceAbility to Work Under PressureDecisive and Delivery-Focused

Tools & Technologies

Salesforce Journey BuilderAdobe CampaignAdobe Photoshop

Industry Keywords

B2C MarketingCustomer BehaviourCampaign PerformanceCross-Functional RelationshipsOperational Mindset

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud
Build, track and report on National Rail product campaigns and automations
Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases
Schedule, build and run database extracts and reports
Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamic content and deliverability
Use database segmentation and personalisation to produce relevant customer communications
Develop and maintain effective collaborative and cross-functional relationships with suppliers, stakeholders and departments
Monitor and manage campaign performance using data, analytics and reporting

Requirements

What you’ll need

Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management
Proficiency in HTML and CSS email coding, together with strong computer literacy
Strong numeracy and extensive experience using Microsoft Excel
Experience using database campaign segmentation for personalised communications
Hands-on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign
At least 1–2 years’ experience in a similar agency-side or in-house B2C marketing role
Data and analytics experience
A strong operational and commercial mindset, with a decisive, delivery-focused and return-on-investment approach
Ability to work under pressure in a fast-paced environment and meet deadlines
Strong commitment to customer experience and enthusiasm for the role
A university degree with an emphasis on customer behaviour, marketing or analytics is desirable
Proficiency in Adobe Photoshop is desirable

Benefits

Comp & perks

75% discount on rail travel (for work and leisure), plus international rail discounts
30 Days annual leave (plus buy/sell options and additional leave for key life events)
Two Personal Development Days are granted to employees annually
Interest-free Season Ticket Loan for commuting costs
Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
Pension scheme – up to 8.64% employer contribution
Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
Flexible working arrangements available