Demand Generation Manager

Rainforest

. Own account-based campaigns for Tier 1 and Tier 2 accounts from segmentation and research through launch and optimization .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account-based marketing (ABM) and demand generation, with a strong focus on creating and optimizing multichannel campaigns that drive pipeline growth. Proficient in leveraging CRM tools like HubSpot and GTM tools to measure campaign effectiveness and enhance lead quality.

Highest-signal resume keywords

B2B Demand Generation ExperienceAccount-Based Marketing (ABM)Campaign Management in HubSpotStrong Writing SkillsEvent Engagement and Follow-Up

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationMultichannel Campaign DevelopmentPaid Campaign ManagementLead GenerationContent DistributionData AnalysisPipeline MeasurementTarget Account SegmentationDirect Mail CampaignsGifting Programs

Soft Skills

CuriosityDriveAdaptabilityCollaborationFocus

Tools & Technologies

HubSpotClayApolloLinkedIn AdsGoogle Ads

Industry Keywords

B2B MarketingSoftware MarketingFintech MarketingPayments MarketingEvent Marketing

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own account-based campaigns for Tier 1 and Tier 2 accounts from segmentation and research through launch and optimization
Build tailor-made, multichannel campaigns for high-priority account segments with personalized outreach and content
Own paid channels, primarily LinkedIn and Google, and test new channels to improve performance
Convert account signals such as funding announcements, website visits, warm introductions and social engagement into meetings and pipeline
Run marketing-led outbound, including direct mail and gifting programs
Maximize event engagement and follow-up before, during and after events
Partner with the content team to improve content distribution and conversion to meetings
Work with Marketing Operations to measure every campaign and capture every signal in HubSpot
Collaborate cross-functionally with Sales to assess lead quality and expand effective approaches

Requirements

What you’ll need

3+ years of B2B demand generation, ABM or growth marketing experience
Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer
Experience running paid campaigns targeted at named accounts
Strong writing skills across email and ad copy
Track record of turning event attendance into qualified pipeline
Hands-on experience with HubSpot or a similar CRM
Familiarity with GTM tools such as Clay and Apollo
Curious and driven, with a high velocity of testing and learning
Single-minded focus on generating pipeline, measured by opportunities created rather than activity
Comfortable owning channels end to end in a fast-moving startup environment
Experience marketing to software, fintech or payments companies is a plus
Strong preference for candidates in the Eastern Time Zone
Must not require visa transfer or sponsorship, as Rainforest is unable to provide visa sponsorship

Benefits

Comp & perks

Comprehensive health benefits package
Unlimited paid time off
Paid parental leave
Fun and flexible working environment
Continuous investment in people and culture
Travel about four times a year for company events and team on-sites