B2B Marketing Design Lead

Rakuten Viber

. Lead creative direction for Viber for Business marketing initiatives .

Posted 11/8/2026full-timeRamat Gan • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Art Direction, Visual Design, and Brand Design within B2B marketing, leveraging AI-powered creative workflows to enhance visual storytelling and communication. Proven ability to manage creative projects and collaborate effectively with cross-functional teams to drive business objectives.

Highest-signal resume keywords

Art DirectionVisual DesignB2B MarketingAI-Powered Creative WorkflowsCreative Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Visual StorytellingIntegrated Marketing CampaignsCreative LeadershipContent CreationDigital Marketing

Soft Skills

Organizational SkillsCommunication AbilitiesPresentation Skills

Tools & Technologies

AI Creative ToolsDigital Marketing PlatformsCreative Production Software

Industry Keywords

B2B TechnologySaaSTelecommunicationsDigital Product Companies

About the role

Key responsibilities & impact

Lead creative direction for Viber for Business marketing initiatives
Develop visual concepts and narratives communicating product value and customer outcomes
Ensure creative excellence and consistency across business-facing communications
Apply and evolve the Viber brand system within B2B marketing initiatives
Design and produce assets for digital marketing, web, social media, video, presentations, events, webinars, customer stories, landing pages, email marketing, and sales enablement
Translate complex business and product concepts into clear visual communications
Partner with stakeholders on go-to-market initiatives and business objectives
Provide hands-on creative execution and lead by example
Manage creative work from agencies, freelancers, and production partners
Provide creative direction, feedback, quality control, and deliverable approval
Drive adoption of AI-powered creative tools and workflows
Use AI for ideation, content creation, image generation, video production, motion design, and automation
Identify opportunities to improve creative quality, efficiency, scalability, and innovation
Establish best practices for AI-assisted creative work
Collaborate with Product Marketing, Business Marketing, Communications, Product, Sales, and Customer Success teams
Present concepts and recommendations while building cross-functional relationships
Report directly to Viber's Creative Director
Work as a hands-on strategic individual contributor with no direct people management responsibilities

Requirements

What you’ll need

5+ years of experience in Art Direction, Visual Design, Brand Design, Marketing Design, or related creative roles
Experience working in B2B technology, SaaS, software, telecommunications, or digital product companies
Strong portfolio demonstrating integrated marketing campaigns, visual storytelling, creative leadership, and business impact
Proven experience managing agencies, freelancers, and external creative partners
Strong organizational skills with the ability to manage multiple creative initiatives simultaneously
Experience leading complex creative projects from concept through execution
Exceptional visual design, storytelling, presentation, and communication abilities
Deep understanding of B2B marketing, digital marketing, content creation, and customer-focused communication
Demonstrated expertise in AI-powered creative workflows and emerging creative technologies
Availability to work in a hybrid model, at least 3 days a week from the office
Portfolio link required in CV submission

Benefits

Comp & perks

Opportunity to influence hundreds of millions of Viber users
Opportunity to help shape Viber for Business's future scope and impact
Hybrid work model