Senior Director, Product Marketing

Rakuten Viber

. Own go-to-market strategy for one or more Viber consumer offerings, including core communication, eSIM, Viber Plus, and strategic commercial partnerships .

Posted 9/23/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy, user acquisition, and engagement for B2C consumer applications. Proven ability to drive measurable growth through effective storytelling, cross-functional collaboration, and data-driven decision-making.

Highest-signal resume keywords

Product Marketing StrategyUser AcquisitionEngagement MetricsStorytelling SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningMessaging FrameworksKPI DefinitionData Interpretation

Soft Skills

Exceptional StorytellingStrong Execution InstinctsCultural Collaboration

Tools & Technologies

CRMMarketing Automation

Industry Keywords

B2C Consumer AppsUser RetentionGlobal FootprintMonetization Products

About the role

Key responsibilities & impact

Own go-to-market strategy for one or more Viber consumer offerings, including core communication, eSIM, Viber Plus, and strategic commercial partnerships
Define product positioning, messaging frameworks, and value propositions for products and audience segments
Build globally resonant narratives and adapt them locally across diverse markets and cultures
Define messaging strategies across the user lifecycle from first impression through activation, engagement, and monetization
Translate product roadmap milestones into launch plans and audience-relevant narratives
Own marketing strategy for Viber messaging and calls
Lead go-to-market for strategic commercial partnerships to drive user growth
Develop go-to-market plans for monetization products from positioning through conversion
Partner with Product and Business to identify and activate growth levers across the consumer product funnel
Own product marketing end-to-end from strategy through execution
Build and drive go-to-market processes with Product, R&D, Regional Marketing, CRM, and Creative
Provide strategic direction and hands-on support to regional marketing leads
Build a product marketing engine serving consumers and businesses
Drive measurable user growth through strategic product partnerships
Serve as a strategic partner to internal teams bringing new capabilities to market

Requirements

What you’ll need

6+ years of experience in product marketing
Proven track record in B2C consumer apps with a global footprint
Deep understanding of user acquisition, engagement, and retention in consumer products
Ability to define KPIs, interpret funnel and retention metrics, and use data to inform positioning and launch decisions
Exceptional storytelling and positioning skills
Strong execution instincts
Experience working cross-functionally in global, matrixed organizations
Ability to collaborate effectively across cultures
Excellent written and spoken English

Benefits

Comp & perks

Hybrid work arrangement
Opportunity to influence hundreds of millions of users
Opportunity to be part of Rakuten Viber’s super-app journey