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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing digital marketing strategies, particularly in account-based marketing (ABM) and demand generation. Proficient in managing multi-channel campaigns, utilizing marketing automation tools, and optimizing lead generation efforts.
Highest-signal resume keywords
Digital Marketing ExperienceAccount-Based Marketing (ABM)HubSpot CRM ProficiencyCampaign Management SkillsLead Generation Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign ExecutionLead Scoring StrategyEmail SegmentationConversion OptimizationAnalytics ToolsMarketing FunnelsContent CreationPPC ManagementSocial Media Advertising
Soft Skills
Strong Communication SkillsAttention to DetailAbility to Manage Multiple CampaignsAdaptability in Fast-Paced Environments
Tools & Technologies
HubSpotSalesforceGoogle AnalyticsGoogle Tag ManagerGoogle AdsLinkedIn AdsReddit Ads
Industry Keywords
B2B TechCybersecurityEnterprise SaaSBuyer PersonasIdeal Customer Profiles (ICPs)
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Execute RapidFort’s digital marketing, account-based marketing, webinar, nurture, and demand generation programs across channels
- Architect, design, create, implement, and execute ABM strategy and programs
- Generate personalized nurture programs and sequences for inbound and outbound leads
- Create curated targets for individuals within specific target accounts
- Develop programs for nurturing cold leads, stalled opportunities, nurture-stage leads, and cold opportunities
- Create BDR content, emails, scripts, snippets, and call strategies
- Enable BDRs to track downloaded, watched, selected, or viewed content
- Develop lead-scoring strategy for HubSpot CRM
- Match ideal customer profiles to buyer personas
- Repurpose, rewrite, and retarget content
- Manage outbound sequences and timing
- Lead webinar programs, including securing presenters, writing abstracts, collaborating on presentations, leading dry runs, and moderating webinars
- Assist with and lead inbound marketing initiatives
- Translate product marketing content into campaign assets, including ads, emails, landing pages, and social posts
- Support ABM campaigns targeting key accounts and personas
- Work closely with Demand Generation, Product Marketing, and Sales teams on integrated campaigns
- Align campaigns with product messaging, launches, and positioning
- Support webinars, events, and partner campaigns to maximize lead generation
- Build, launch, optimize, and scale campaigns that generate pipeline
- Contribute performance insights and recommendations to inform strategy
Requirements
What you’ll need- 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
- Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
- Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
- Understanding of marketing funnels, lead generation, and conversion optimization
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, execution-driven environment
- Bachelor’s degree in marketing, business, or related field
- U.S. citizenship is required
- Experience with AI-driven marketing tools and campaign optimization
- Exposure to account-based marketing (ABM)
- Experience working with paid media budgets and/or agencies
- Familiarity with cybersecurity or enterprise SaaS markets
- Technical knowledge of Google Tag Manager, HubSpot, Google Ads, LinkedIn Ads, and Reddit Ads
- Knowledge of ICPs, buyer personas, email segmentation, regional targeting, and vertical-industry targeting
Benefits
Comp & perks- Equity participation
- Comprehensive health benefits, including medical, dental, and vision coverage
- Paid time off and company holidays
- 401(k) retirement plan
