Senior GMB Strategist – Local Presence Director

Ratememore

. Manage, optimize, and grow multiple GBP locations end-to-end — categories, attributes, photos, posts, Q&A, and service areas .

Posted 10/28/2026full-timeCharlotte • North Carolina • United StatesSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing and optimizing Google Business Profiles across multiple locations, with a strong focus on local SEO strategies and data-driven decision-making. Proven ability to handle compliance issues and adapt to algorithm changes while maintaining top local rankings.

Highest-signal resume keywords

Local SEO Strategy DevelopmentGoogle Business Profile ManagementAnalytical MindsetExpert-Level Knowledge of Local Ranking FactorsExperience with GBP Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Local SEOGBP ManagementData AnalysisLocal Schema OptimizationReview Signal ManagementCitations ManagementNAP OptimizationCategory OptimizationTraffic TrackingGBP Audits

Soft Skills

Excellent Written CommunicationAnalytical Thinking

Tools & Technologies

BrightLocalWhitesparkGBP DashboardSemrush Local

Certifications & Qualifications

Google Business Profile Certification

Industry Keywords

Local Pack RankingsReputation ManagementComplianceSuspended Listings HandlingAlgorithm Updates

About the role

Key responsibilities & impact

Manage, optimize, and grow multiple GBP locations end-to-end — categories, attributes, photos, posts, Q&A, and service areas
Develop and execute local SEO strategies to achieve and maintain top local pack rankings across all locations
Conduct in-depth GBP audits and implement structured improvement plans for underperforming listings
Handle suspended or penalized listings — reinstatement requests, appeals, and compliance
Monitor review activity, flag issues, and coordinate reputation response strategies
Track local ranking data, traffic, and GBP insights with clear, actionable reporting
Stay current with Google algorithm updates and proactively adapt strategies

Requirements

What you’ll need

10–15+ years of dedicated local SEO and Google Business Profile management experience
Proven experience managing 50+ GBP locations simultaneously across multiple industries
Expert-level knowledge of local ranking factors — NAP, citations, local schema, review signals, proximity, and category optimization
Hands-on experience with tools like BrightLocal, Whitespark, GBP dashboard, Semrush Local, or equivalent
Strong analytical mindset with ability to translate data into clear strategies
Excellent written communication for reporting, review responses, and internal documentation
Backgrounds from agencies, freelance, or in-house teams are equally welcome — results matter most
Google Business Profile certifications or equivalent credentials are a strong advantage

Benefits

Comp & perks

Competitive salary + equity / ESOP
Work directly with founders
Fully remote / hybrid flexibility
Opportunity to build and lead the marketing org from scratch
Massive growth potential in a fast-scaling AI product
Freedom to experiment, ship fast, and own results