CRM Analyst, Junior

RD Saúde

. Develop CRM strategies and define KPIs focused on increasing customer profitability in the diabetes and weight management segments, as well as seasonal communication workflows, using Email Marketing, Push Notifications, in-app formats, and in-store channels .

Posted 9/24/2026full-timeSão Paulo • BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing CRM strategies and defining KPIs to enhance customer profitability, particularly in diabetes and weight management. Proficient in utilizing Salesforce for automation and analysis of communication journeys, while applying agile methodologies for continuous improvement.

Highest-signal resume keywords

CRM Strategy DevelopmentSalesforce Marketing CloudEmail MarketingAgile MethodologiesA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI DefinitionData AnalysisCommunication Journey AutomationPerformance MeasurementCreative Brief Preparation

Tools & Technologies

SalesforceMicrosoft OfficePush NotificationsIn-App FormatsIn-Store Channels

Industry Keywords

Diabetes ManagementWeight ManagementOmnichannel JourneysOKRsCustomer Profitability

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop CRM strategies and define KPIs focused on increasing customer profitability in the diabetes and weight management segments, as well as seasonal communication workflows, using Email Marketing, Push Notifications, in-app formats, and in-store channels
Prepare creative briefs for communication materials and manage delivery timelines and approvals
Build and support the automation of communication journeys in Salesforce
Create A/B tests to validate hypotheses
Analyze and measure business and journey performance, identifying opportunities for improvement
Work using agile methodologies

Requirements

What you’ll need

Intermediate or advanced Microsoft Office skills
Preferred: basic knowledge of Salesforce (Marketing Cloud and Data Cloud) for creating audiences from data tables and building omnichannel journeys
Knowledge of or experience with agile methodologies and OKRs

Benefits

Comp & perks

Medical insurance (monthly payroll deduction plus copayment)
Dental insurance
ID Conecta — free telemedicine for employees
Pharmacy benefit
Therapy benefit
Physical health and wellness platforms
On-site restaurant
Public transportation allowance — 3%
Free company shuttle service from the Osasco bus terminal and Butantã Metro station
Life insurance
Gympass
On-campus/headquarters gym
RD University
NiveRD — day off
Profit-sharing bonus
Flexible benefits
Hybrid work model — 4 days on-site and 1 day remote
Christmas hamper
Extended maternity and paternity leave
Funeral assistance